Calling all Marketing Folk 📣 What is one thing that you wish you knew from the start?

Share your journey along the way. If you keep your progress to yourself, you won't know if people are truly interested in your final output.

This is such a great insight, Joel! If I could tell my past self one thing, it would be: "Don’t chase perfection, chase connection." Early in my marketing journey, I spent way too much time obsessing over creating the "perfect" campaign—flawless copy, immaculate designs, and ideal timing. But what really drives results is authenticity and understanding your audience deeply. Some of the most successful campaigns come from testing bold ideas, iterating quickly, and being okay with not having everything figured out upfront. Every campaign is an opportunity to learn, refine, and grow. The more you embrace experimentation and focus on building relationships with your audience, the more meaningful and impactful your marketing will be.

Great insight, Joel! For me, I wish I knew how important audience feedback is from day one. I used to think the perfect campaign was created in isolation, but the real magic happens when you actively listen to your audience and adapt.

Wish I knew early on to focus more on authentic storytelling over chasing the latest growth hacks or trends. People connect with genuine, relatable stories that speak to their wants, needs, and challenges. Find the stories that make your brand human. Share customer stories, team member stories, your founder's story. Weave those narratives into your content, emails, website, etc. When you lead with empathy and vulnerability, your audience will feel it. And that builds the trust and loyalty that drives long-term growth. Tactics change, but great stories endure.

Wish I knew early on to focus more on building genuine connections with the audience vs. chasing perfection in every detail. Showing your human side, being responsive, and creating content that resonates is way more impactful than flawless graphics or copy. It's all about experimenting, learning what works, and doubling down on that. Marketing is a constant evolution!