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It is pretty plug and play. I have deep integrations set up in mere minutes with this tool. Imagine two columns of contact fields, and a drop-down for each field. Once you've worked out your mapping, it's smooth sailing, and updates are nearly instant.
I am a heavy user of SMS, though, and really need it to sync these contacts into an SMS automation tool for nuturing. A Twilio integration would be awesome for this.
Really looking forward to watching this product develop. Contacts are just the first step!
