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Launched on November 5th, 2018
The indie maker's complete guide to growing your audience and getting press coverage, focusing on affordable, proven methods.
Beautifully written in a friendly and easy to understand way with lots of examples. I purchased the extended pack and the worksheets will really help me define my audience, values, mission etc so that I will be armed with all the information I need to start building my brand.
I used to dislike marketing, including personal branding, because I always saw it as an inauthentic move to hammer sugar-coated BS into people's minds to make them spend money they wouldn't have spent otherwise.
I mean, that's how most companies, influencers and whatnot use it today.
But then, suddenly, Anne-Laure lets us (Women Make) in on that book-in-progress about personal branding. Let me make that more explicit: someone I find both genuine and good at personal branding wants to teach us about it.
So yup, I had to try. If someone could show me an ethical way to do this, it was her.
I've just finished the book a few minutes ago. As far as I'm concerned, she nailed it. This is an honest, understandable piece on how to present yourself and your work in a relevant way while being true to yourself. It's full of concrete advice that I've already started to put in practice. I definitely recommend reading it. Now I can put myself out there in a way that feels ethical, and I suck a bit less at it! Thanks Anne-Laure!
Reading this book feels like talking to a good friend. Anne-Laure does not overcomplicate things. She knows exactly why you’re procrastinating on marketing your product, and helps you with kind advice and guidance. I read Make and Shine in one go, without putting it down. I'm sure you will, too
