MadKudu's mission is to help sales and customer success teams know when a customer needs attention, either because they are at risk or because they are ready for an upsell. Madkudu connects to existing applications (eg. CRM, web analytics, help desk...
MadKudu is a great tool for lead scoring and identifying high-potential customers. It uses data effectively to enhance marketing strategies, but it can be a bit complex to set up initially.
