Brain Errors is a collection of experiments that shows us the mistakes we make are built into our brain. We are programmed to make cognitive shortcuts that often leave us making faulty decisions.
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Brain Errors is a collection of experiments that shows us the mistakes we make are built into our brain. We are programmed to make cognitive shortcuts that often leave us making faulty decisions.
I love this, and I'm thinking about using it for my interns so they understand more of the psychology behind minutia in marketing tactics & copy. These are things that I've innately understood in observing behaviors, but never really put into words or bothered to research to confirm. Great work guys!
