Online monitoring, Social Media Analytics, Social listening. Discover and join conversations that matter to your business!
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Online monitoring, Social Media Analytics, Social listening. Discover and join conversations that matter to your business!
Awario Leads is a social media search engine for sales opportunities and early adopters for your business. Plug in a few phrases describing your product plus the names of your competitors, and the tool will combine these keywords with predictive insights to give you a personalized feed full of targeted prospects!
Scan the Web, get the daily summary to your inbox, monitor your brand & competitors, and get a clear visual dashboard that even tries to guess the attitudes conveyed in language mentioning you (or your keyword). I highly recommend it to all media, PR and digital marketing pros, bloggers, and even for personal branding.
Been a happy user for couple months. I monitor brands of my clients, names of my professional friends and favourite experts to learn more about them.
I also use some complex queries to monitor for new work, for example I list links to job subdomains of all the HR platforms (workable, breezy, lever, vervoe, etc.) in combination with specific keywords I am interested in. Works pretty good at catching ton of these mentions from twitter.
I used to work for a higher end competitor to Awario. Now, I’m at a startup running marketing where I don’t have a huge budget. Awario gets me enough of the info I need day to da, and the price and value work out well.
SEO PowerSuite
CookieJar
SEO PowerSuite
I still find that searches often provide too wide a range of results and that there's a lot of effort required to get relevant leads. Having said that, through use of the system, we were alerted to an issue with a product provider on whom we were conducting due-diligence prior to signing a distribution agreement. Some weeks later they filed for bankruptcy.
This alone saved us so much, not just in terms of time and money, but on potentially negative PR and reputational risk as well. Without Awario we would never had become aware of this issue.
Pros:We had one set of results which proved invaluable in giving advance warning of an issue with a potential product provider -a real life-saver
Cons:Takes time and effort to create relevant and properly focussed searches
RevenueCat
Used Awario close to a month as we were exploring different media monitoring solutions. When Leads launched, they graciously gave us an extended trial.
Eventually, we didn't go with Awario because we saw a better hitrate for mentions on a competing service (admittedly much more expensive). The Awario Leads feature was so interesting, that we replicated it using some rather complicated boolean queries in the new service. Had to tweak our current setup quite extensively to have it work like Awario Leads did out of the box.
If we were earlier stage or had a tighter budget to work with, Awario would've probably been my first choice: It gave us 85-90ish % of the hits for less than 1/3 of the price of our current service.
Pros:Low effort, great ROI
Cons:Hitrate on mentions seems lower than for other (more expensive) services