I thought I'd practice what I preach & be a superfan of Pat myself & hunt his amazing book on ProductHunt Superfans is a watershed book in the history of marketing precisely because it doesn't teach you how to market, it teaches you how to serve and deserve
The great thing about Superfans is its ability to extricate our mindset from the commercial nature of marketing, and to enable us to build real, human, and lasting relationships with 'customers.' Customers (read: believers/worshippers/evangelicals/superfans) who will go 10 extra miles for us because we went 1 extra mile for them.
'Superfans' is a watershed book in the history of marketing precisely because it doesn't teach you how to 'market', it teaches you how to serve and deserve.
Pat’s core audience has always been solopreneurs, but this book is hugely applicable to all startups, specifically SaaS. Growth (the systems engine through which your business grows) is moving WAY down the funnel due to explosive competition top of funnel and rising associated CAC. Retention and *systematic* customer advocacy are now probably more critical than any awareness, acquisition and conversion tactics, and this book gives great advice on how to navigate, and capitalise on this part of the funnel. Highly recommended reading. Great job Pat 👏
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