Reach is a simple & powerful, free-forever email & SMS campaign builder. No uploads, no setup, just select data in your spreadsheet or seamlessly connect your CRM to send unique, tailored messages from your email or phone. No templates, No Limits, Just Reach.
Hey Product Hunters,
We’re excited to introduce Reach – a magically simple way for solopreneurs and small business owners to connect with their clients.
If you’re a professional marketer, building a drip campaign is a breeze. All you have to do is sign up for the marketing platform of your choice, upload your contact list, update DNS records, configure DMARC/DKIM/SPF, build out a multi-touch sequence, monitor open rates and replies, handle unsubscribes, sync everything back to your data source, and optimize each step along the way. Oh, and don’t forget to keep track of deliverability best practices of each of the major email providers.
Unfortunately, most of us aren’t professional marketers and don’t have the bandwidth to take on a new gig. What we DO have is a real need to connect with our clients in a way that fosters lasting connections with our brand.
In Reach, we tried to create a tool that anyone can use.
If you know nothing about email and SMS marketing, NO PROBLEM.
If you don’t have a CRM and all you know about your clients is contained in a Google sheet, NO PROBLEM.
Simply highlight the rows you need, tell Reach your business goals as you would to a professional marketer, and Reach builds and executes expert-level campaigns based on industry best practices.
There's no structured data required; Reach understands and adapts to your data, no matter how it’s organized.
Each message generated with Reach is completely unique. Reach uses your instructions and all the data it has about your recipients - including communication history - to craft every email, every SMS message, every follow-up the way you would if you had infinite time.
Give Reach a sample of your writing, and it learns to sound like you.
For companies that are a bit more tech-savvy and rely on HubSpot (but don’t like to pay for marketing contacts) we’ve got you covered too – Reach integrates seamlessly and lets you run campaigns right out of your HubSpot account with our HubSpot app (https://ecosystem.hubspot.com/ma...).
And if you’re an expert that wants to really control the content of your campaigns, we’ve built a Prompts Playground. This gives you the ability to manage everything the AI engine does.
Whether you’re running your own business or are part of a small team, Reach puts you in control. Create authentic, personalized messages that feel like they’re written personally for each recipient, based on your unique relationship. Click, select, send – and watch your connections grow.
Reach is launching with a free-forever plan, so dive in and experience the magic yourself. We can’t wait to get your feedback!
Best,
Raphael
P.S. This is just the beginning. Reach is an extremely ambitious project and there's a long way to go to fully realize our vision. As Product Hunters - you are all product experts - and we ask for your help and guidance in our journey. Thanks in advance!!!!!
@rminla Congrats! I love how Reach adapts to data no matter how it’s structured. 🎉 How does Reach ensure that messages don’t come across as too automated or impersonal? I’m guessing there are controls in place to help users maintain a natural, conversational tone, but it would be great to hear more about how you strike that balance.
@info_at_artisk Great question! There are several ways to control the way messages sound.
- You can give explicit instructions in the "Additional Instructions" section like "Use simple, informal language"
- You can use the "Sample email" field to drop in a message you've written so that the AI model can impersonate your style
- You can edit the prompts in the Prompts Playground (paid account or PH invite code :))
- You can sign up for an enterprise account and we will fine-tune a model on a set of your brand communications so that the messages reflect your brand's unique voice
@rminla Congrats on the launch, Raphael! 🎉 Love how Reach simplifies marketing for non-experts. Have you thought about adding automated A/B testing to help users refine their campaigns? Could boost engagement even more!
@tonyabracadabra Absolutely, but since each message is completely unique, implementing this becomes much more interesting! Happy to discuss it in more detail offline if you’re interested :)
Congrats on the launch of Reach @rminla and @shanmuga_priyan. As someone who hasn't had a good experience running email campaigns, can Reach ensure Email and SMS deliverability into the Inbox? How does it handle regulations such as DND in India for SMS and stringent guidelines o Gmail (most emails go into Junk or Promotional)? Is there a way to safeguard domain authority?
@shanmuga_priyan@varun_bhagath Thanks for the great questions Varun. Unfortunately, email providers are notoriously opaque and there is no way to guarantee deliverability.
To answer your questions:
- SMS regulations are enforced by the SMS gateway and ultimately by the carriers. We currently integrate with Twilio (more providers to come soon). When creating a Twilio brand/campaign/phone number, you will be prompted to specify the purpose of your campaign, set up opt-out parameters, etc. Reach simply taps into this functionality via API.
- Reach improves your deliverability by acting as a human sender. Each message is completely unique, helping bypass some of the heuristic filters set up by the email providers. Messages come from your mailbox. Delivery is throttled and randomized.
The upcoming release of Reach will include automated domain health evaluation and advice. Our plan is to deploy a complete suite of domain health evaluation and tooling within the next few releases, automating everything from warming to DNS configuration.
Please let me know if you have any other questions!
@rminla@varun_bhagath
In addition to @rminla comment .
We're exploring advanced features such as predictive measures that can preemptively identify and mitigate potential deliverability issues before they impact your campaigns. This proactive approach aims not only to manage but to enhance the health of your domain, ensuring your messages consistently land in your audience's inbox.
On the regulatory front, Reach is designed to adapt swiftly to changes in global compliance standards. We are actively working to expand our integration with multiple providers beyond Twilio, which will enable us to support a broader range of compliance needs tailored to different geographic markets.
We would love to know if you would want us to integrate with any SMS providers in your country.
Looking forward to your continued engagement and feedback to make Reach even better!
Congrats on the launch, @kevin@rminla@shanmuga_priyan.
A couple of quick questions...
1. Are the emails sent from my own domain or another default address?
2. If it's my domain, can I set or randomize aliases to reduce the risk of spam flags?
3. Is it possible to run an evergreen campaign where I keep adding new rows to the spreadsheet and the sequence continues for new leads automatically?
Would love to hear how you've handled these!
@kevin@shanmuga_priyan@ashitvora
1. The email is sent from your mailbox. Connect Reach to your Office365/GSuite/Gmail account and it will use APIs to send on your behalf
2. You can create multiple users on the My Team page (one for each mailbox)
3. A variation of this feature (ability to add users to an existing campaign) is on the roadmap and will be live within the next week or so. It wouldn't continue to look at your sheet, but you will have the ability to just highlight a new set of rows and add them to your existing campaign
Hi Andy, We are super glad that you found our free Chrome extension useful. We would love to know your experience creating your first email or SMS campaign via Reach
Good enough to not have to edit messages after they’re generated! Saw significantly higher open and click-through rates after using (70%+ opens in some cases)
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