Novela

AI-Powered Simulations for Digital Marketing Skills

5.0•10 reviews•

169 followers

AI-Powered Simulations for Digital Marketing Skills

5.0•10 reviews•

169 followers

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Marketing & Sales

•

Online learning

Novela's mission is to transform the way people learn and grow in the age of AI. We create immersive, interactive courses, scenarios, and simulations that help professionals acquire the skills they need to succeed. We're starting with digital marketing!

Novela: AI-Powered Simulations for Digital Marketing Skills | Product Hunt

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Launch tags:

Marketing•Education•Online Learning

Launch Team

Clark Boyd

Novela

Maker

📌

🎉 We're excited to introduce Novela to the Product Hunt community! 🚀 Our mission is to revolutionize online education (starting with digital marketing) by offering interactive, AI-powered simulations that go beyond passive learning. With Novela, you don’t just watch videos or read articles—you do. Our simulations are used by top universities like Columbia and Imperial College worldwide to teach real-world skills in a dynamic, hands-on way. Whether you're an aspiring marketer or looking to level up your skills, we provide a risk-free environment to experiment with Google and Meta Ads, analyze real data, and refine your strategies. We're here to answer any questions, share insights, and hear your thoughts on how we can continue to improve. Thank you for checking us out, and we can’t wait for you to experience Novela firsthand! 🙌

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11mo ago

Kyrylo Silin

Telebugs

Hey Clark, I'm curious about how you've managed to create such realistic scenarios. How do you ensure that the simulations keep up with the rapidly changing digital marketing landscape? It would be interesting to hear about any unexpected challenges you faced while developing these interactive courses. Congrats on the launch!

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11mo ago

Clark Boyd

Novela

Maker

@kyrylosilin Thanks, Kyrylo! So, the scenarios are based on my own experiences working with brands over the last 15 years. The scenario in our free trial is based on my time working as the strategy lead for a luxury retailer. We refresh the product frequently, but what we're always looking at is the core learning objective we want to achieve. As one of our customers put it (better than I could), "It teaches people to drive, not to drive a specific car." If we chase every single update from Google/Meta, we lose sight of what we're really trying to achieve. We follow the updates and we weigh up whether adding new changes would add to or detract from the learning, then we take the call. Oh, there have been unexpected challenges! One of the hardest parts is to balance lifelike realism (in the data and the auction) with a clear educational experience. Often, reality is confusing and we don't want to spoonfeed people easy lessons. Equally, if they are confused then they aren't learning much. So, I found it tricky to work through this - our auction is complex and we use a lot of data to simulate market conditions. It was also challenging to implement AI for in-the-moment feedback. It needs to be contextually relevant and clear, as feedback is fundamental to learning. Getting the AI to be flexible enough to adapt to each user, without veering off in other directions, took some work too! Thanks so much for your interest in what we're building :-) Clark

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11mo ago

Nikola Djordjevic

Rumora

Congrats on the launch of Novela! The focus on hands-on, interactive learning is a great way to help students and professionals truly grasp digital marketing skills. It's exciting to see platforms that push beyond passive learning and offer real-world applications in a risk-free environment. Looking forward to seeing how Novela grows and impacts the education space. Best of luck!

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11mo ago

Clark Boyd

Novela

Maker

@djordjevic_nikola Thank you, Nikola! We really appreciate the support :-)

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11mo ago

Basecamp — Famously straightforward project management from 37Signals

Famously straightforward project management from 37Signals

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Novela

AI-Powered Simulations for Digital Marketing Skills

AI-Powered Simulations for Digital Marketing Skills

Novela

AI-Powered Simulations for Digital Marketing Skills

AI-Powered Simulations for Digital Marketing Skills

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