Eye tracking is expensive, difficult to do right, and takes a lot of time. Eyetato is trained on thousands of real eye tracking sessions, and can predict where a user is most likely to look at any design you throw at it.
Tools like Hotjar are useful for identifying how users interact with your site/app but require one to add it to their codebase. I'm curious how accurate Eyetato is in predicting behavior. Do you have any data on this, @mortenjust?
It loves large whitespaces for some reason, not sure if that is right. But it's definitely an interesting concept. Would love to see some comparisons of real eye tracking vs Eyetato.
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It's a clever idea to test products before launch.
Pros:Heuristics win again! Sometimes stating the obvious is not as obvious until you see it.
Cons:No alternatives except for pricey real eye tracking. Still some bugs but can be adjusted so a great first try!