Correlated's PQL Scoring

Hey everyone, always excited to see our product-led friends coming to support! :) We've spent the last 18 months building Correlated to scratch an itch that we personally experienced. We were frustrated by the lack of access to tools that enable marketing & sales teams at SaaS companies to figure out which users and accounts were most likely to convert, expand, or be cross-sold into. With a self-service product, it's easy for users to sign up and figure out if the product is right for them and their team. But what’s not so easy is for you to figure out which users and accounts are ready to convert from free-to-paid or spend more on your product. Companies like Intercom, Reveal, and Circle have tens or even hundreds of thousands of users creating accounts every month. They have go-to-market teams including marketing, sales, and customer success who are tasked with figuring out which users and accounts to talk to, and how to be as relevant and helpful as possible, all in the name of driving more revenue. But which users should we talk to? Which accounts are ready to upgrade? How should we reach out? Historically, revenue teams have used a mish-mash of BI tools (like Looker), sitting on top of cloud data warehouses (like Snowflake), CRMs (like Salesforce), and marketing automation tools (like Hubspot), to piece together insights and playbooks, but they still weren’t hitting revenue goals. Now, with Correlated, you can: 1. leverage machine learning to automatically uncover your best PQLs and PQAs 2. seamlessly run product-led playbooks that convert self-serve users and accounts in all your favorite tools 3. quantify the results to present to your team The end result? We’re seeing customers generate 5x higher conversion rates on inbound email sequences and source hundreds of thousands in revenue pipeline using Correlated. Our team has worked hard to deliver our own self-serve product experience. We'd love for you to take it for a spin and provide feedback or any questions. We welcome you to be part of our journey & we're excited to help you grow your product led revenue! 💜

Our team uses this wizardry. It immediately pulled out interesting insights that we're using to drive a better product experience and improve trial conversion. Very excited to continue to see what we unearth with correlated as we build out our Salesforce set up with them. Nothing but 💜 for this team.

The pain of executing properly in/around PQLs is real ... I've seen how the sausage gets made within most sales/marketing/revops orgs and it's not pretty. That's why I'm pumped to see that Correlated is making the PQL insight-to-action use case super simple for any high growth SaaS company (or companies that want to be higher growth than they are today!!!) #proudinvestor