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Brain Errors is a collection of experiments that shows us the mistakes we make are built into our brain. We are programmed to make cognitive shortcuts that often leave us making faulty decisions.
I love this, and I'm thinking about using it for my interns so they understand more of the psychology behind minutia in marketing tactics & copy. These are things that I've innately understood in observing behaviors, but never really put into words or bothered to research to confirm. Great work guys!
Brain Errors
Brain Errors
Brain Errors
Brain Errors
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Brain Errors