Zero - Everything you need to quit smoking, delivered in a kit

@alexisohanian Thanks for all of your support, Alexis. We are so excited to build something special with you guys. We are also excited that we found a Zero hat big enough for your head. 😀

@rob_schutz This was no small feat! Thank you.

@rrhoover Thanks, Ryan. Can't wait for this next chapter.

@lehrjulian Appreciate it, Julian!

@griffellab Not trying to replace smoking with gum as a full stop solution. It's part of the process to fully quitting. Most people struggle going cold turkey and need some form of NRT (nicotine replacement therapy). That's why Nicorette has been so popular. But people rarely, if ever, get clear guidance from a doctor on if they should take medication in parallel, what dosage and strength of gum they should be using, and have a social support group through an app. We're trying to take a process that has been very piecemeal traditionally and make it simple and easy to start quitting.

@donatas_ranonis Thanks, Donatas. Smoking is the top preventable cause of death in the world and we're excited to tackle.

@leifthunder Thanks Leif! Appreciate the support.

@meghan_kuhn Thank you so much! Super proud of the work of our design team.

@alvinmilton hey Alvin it’s been awhile! Hit me up at rob@ro.co and let’s get you sorted out.

@randibarry Thank you for the kind words, Randi!

@tostartafire Hey Dan. It's a great question. The ideal way to quit smoking is a combination of treatment — a prescription, an NRT (nicotine replacement therapy), and behavior techniques. The "Dr Recommended" Kit is the kit that has the highest statistical chance of being effective in helping someone quit. For example, the ideal amount of gum is 9-12 pieces per day (it does vary per person) but this requires 2 (160 piece) boxes of gum. For certain individuals, they may not be able to afford the entire kit, or a prescription won't be safe and appropriate, so we made each component available individually (one is better than none). Hope this is helpful. Happy to expand if needed. Thanks again for the question.

@mattmayberry There will be multiple releases of the app with the first version hitting the app store in the next week or so. Both single-player mode for tracking and a much larger social component that lets you stay accountable with friends (or strangers).