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YouTube Mobile Live Streaming — A new chapter in YouTube’s live stream, on mobile
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@hashim yes thats one of the reasons. Snapchat, musically, periscope, meerkat - most of the people "found" their spot already. Instagram and youtube "stars" moved to snapchat and facebook has a stronger social network than youtube with people interested in more content driven (=older people) live streams (for example historical events of all kind or politics) and entertainment, pop and stars are already powerful on snapchat - i dont think they mirror that activity to youtube (snoop dog, joey badass, kim kardashian, and dr. miami for example).
@em @hashim Emin, I beg to differ as you are underestimating the strength of the YouTuber creator community.
Unless you are one of the lucky 140 folks or content providers that Facebook Live has shelled out $50 million to, (http://www.wsj.com/articles/face...) there's nothing but soft promotional ROI - and a murky path to monetization - for people using Facebook Live or Periscope.
YouTube understands monetization and nurturing the creator community.
Zuck and Sheryl just drove a Brink's truck to LA and backed it up at CAA and WME/IMG to jumpstart Facebook Live, but this is not a sustainable model and does not meet the needs for the 98% of content creators. And if you visit facebook.com/livemap and watch it for awhile, I would not say the game of live has been won at all.
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@em It'll be interesting to see how YouTube leverages the main countermeasure to not being first-to-market: a differentiated feature set.
Slow pick up from YouTube to cater to Live Streaming on Mobile but they have started rolling it out. Experience seems similar to Periscope... although "And since it uses YouTube’s peerless infrastructure, it’ll be faster and more reliable than anything else out there."
From the YT blog:
YouTube mobile live streaming will be baked right into the core YouTube mobile app. You won’t need to open anything else, just hit the big red capture button right there in the corner, take or select a photo to use as a thumbnail, and you can broadcast live to your fans and chat in near real time.
Because it’s built right into the YouTube app, mobile live streaming will have all the features your regular videos have—you’ll be able to search for them, find them through recommendations and playlists and protect them from unauthorized uses. And since it uses YouTube’s peerless infrastructure, it’ll be faster and more reliable than anything else out there.
We think this will offer you an entirely new, more intimate and spontaneous way to share your experiences with your communities. We’re launching today with The Young Turks, AIB, Platica Polinesia, SacconeJolys, and Alex Wassabi at VidCon and will be rolling it out more widely soon.
You can read a summary from The Next Web here h/t @aghoshal
@kurtwilms would love to get your insight here :)
A huge game changer for content marketing - especially for startups looking to build an audience.
Super cool! So many live streams products now, this will be a great thing in a few years.
For the history books: my Samsung Galaxy Note 5 can stream live to YouTube right through the built in camera app.. So this feature existed for millions of users, but was poorly promoted
Mobcrush jumped ahead of the pack for livestreaming gaming on mobile, will be very curious to see how creators on YouTube adopt this...
Difficult to review something we have not even seen yet, but I am excited about what YouTube is doing here.
Like YouTube Live, a creator's livestream will not be exclusively tethered to the closed wall gardens and UX-UI limitations of Facebook/Facebook Live and Periscope/Twitter.
This is a big win for content creators and for anyone using YouTube's API. Until now, I had been under the impression this product would be a standalone app called "YouTube Connect" instead of an integration inside the existing YouTube app. From a distribution standpoint, it makes total sense to integrate, but could limit feature set.
Or is "YouTube Connect" a future product release?
What if the live streaming product that with take over the world has not been built yet, or is currently being built????
Is this even live? It's in the YT gaming app, but on Android, it forces you to open a game. I was really hoping for a YouTube-based Periscope/Meerkat/FB Live competitor... @kurtwilms
@kurtwilms How slow, exactly? It's been 6 months since this was hunted...now that FB & Twitter have live 360 video, Instagram has it...seems the Goog is missing the live boat like the social boat as well. My company is way ahead of competitors in some areas, but we keep shooting ourselves in the foot when it comes to some key product rollouts. From the outside, it feels the same with Google/YouTube.
Google is often the first to market, but rarely gets the big splash like Apple or Facebook. Time will tell, but it'll be interesting to see where Brands, Celebs and social media Stars migrate to. My inclination tells me Facebook because it's more of a community where people are dwelling routinely vs. discovery or search.
I will concur. I've been in the live video space for over 2 years (launched the very first app Livelens). YT is much more reliable than most ones out there...including Periscope :) GREAT JOB!
only a matter of time until every single media outlet does live streaming -- then vr - then holograms - then back to printers and paper --- oh wait.
Clearly, the major leverage Google is going to stress is content discovery (search & recommendations), and possibly some of the features that they've had with YouTube Live on desktop, primarily scheduled events. YouTube's recommender has gotten REALLY good in the last several months, whereas Facebook Live to date surfaces videos while they're being broadcast higher in a user News Feeds.
So like Facebook Live? Would have much rather had the reverse: Facebook Live able to stream from pro video equipment
Will there be a way to include tip jar features during a live stream, similar to other live streaming platforms such as younow, live.ly, live.me @kurtwilms ?
Unless you are one of the 140 lucky people or content providers that youtube downloader (https://televzr.com/video-downlo...) on, there is nothing but a mild promotional ROI, to have the videos to hand
Can you also Live Streaming of T20 World Cup 2021? If you did please let me know.
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