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Yotpo — Collect Instagram photos from customers and influencers
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Replies
Looks Awesome!
How can I make sure it's OK with the Instagrammer that I use their photos?
@robertnachum7 Great question! we have an entire permission flow built in to make sure you are ok with all of them
Yet another great product from the Yotpo crew! I like how you guys understand the power of Instagram for ecommerce businesses and have created a tool for them to help formulate their Instagram social strategy and monetize that channel. Really looks promising!
@wmharris101 Thanks William! You can also use the solution for non-ecom, like travel industry or offline brands that look to increase their marketing ROI.
Does Yotpo have an option to privately curate posts from competitors so you can monitor their strategy?
@kikolani Great question, you can curate photos from any hashtag or user - so the answer is yes. Relating to this, we will soon provide hashtag analytics to provide marketers with macro view of the hashtags associated with their brand.
This is a great idea! I love that you can link the pictures to other social media outlets
I love this! ModCloth has similar functionality on their site to let you see IG pics of people who purchased before. Looking forward to seeing this used more.
This looks awesome!
We've been encouraging users to share photos of them using our products with insert cards in our packaging and there is a ton of value in that for sure. Being able to do more with that goes a long way, especially in the market I'm working in.
UGC is only getting to be more and more valuable and this looks like a great way to make the most of it. Great work Yotpo!
We are super excited to share the first version of our Social Curation solution.
Our solution allows marketers to leverage their advocates’ Instagram content to optimise all marketing distribution channels. Social curation drives highly engaged traffic to and from social networks, engages with & empowers advocates, and optimises product pages for conversions.
Our solution is built in synergy with our other solutions such as Reviews and Q&A, providing marketers with a robust platform to collect, moderate and distribute user generated content, with the aim of optimising ROI.
Feel free to reach out with questions and feedback!
@itairave hi there. I'm about to do a talk with lots of brand digital leaders on digital tips and tools. Can we email briefly so I can get test it out before including in my deck? Thanks.
@itairave Does it allow us to push Instagram content to other social networks? Or embed on our sites? I'm not quite clear on what it does by your description.
@growmap Great question Gail. You can distribute the content to social networks as organic posts, or use our Ads solution to create Ads for Facebook and Instagram. You can also display the content on-site with a variety of on-site widgets. Hope this helps - check out https://www.yotpo.com/curation/ for more info.
I would love to know how to automate getting permission from the user to use their photos on the business website. This is a truly great idea and I know it makes a huge difference in the R.O.I. for companies based on the studies that I've read.
@erenmckay thats a great question! We built in an entire flow just for that. It is automated and I could not agree more. We have early results from our beta users that are showing very good ROI numbers
@ttagrin that's great news Tomer since this would be my main concern when publishing user generated photos on a business website.
@ttagrin @erenmckay That is a really cool idea. It never occurred to me that a tool could make that easier.
Great idea. I've been hearing lots of excellent news about Yotpo. I think my questions have been covered by other people's :-)
Hi there!
I think this is pretty awesome and looking good indeed. Love the initiative and just voted up! Following closely on the progress and you guys are on the right track!
Very cool idea guys. Because IG has insane engagement rates and curating these already eye-popping photos will only increase engagement across all social platforms, or it looks like, even on your blog. Had lunch with a big time social media influencer yesterday. 3 hours after posting something on IG it nabbed 11,000 Likes. Wow. Leverage that content.
Very intriguing product. Like the others, I would want to make sure that I'm sharing with the users permission. Some aren't too keen on that, as I'm sure you know. Overall, it's a cool and valuable tool for many entrepreneurs. Would love to find out more.
@virtualbren Thanks! Rights management are part of our solution - ensuring marketers get the approval for using the content. BTW rights management is also a great way to engage with those who published the pictures.
Sounds great!
Are you looking into 'incentivize' users to hashtag products? (e.g. I get a coupon if my #GoPro Instagram picture led others to purchase)
@omer_tur yes, this will be called "engagement campaigns" and will be lunched in the near future.
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