Alerts, watchlists, and automations powered by custom stackable formulas. Workbase automatically scans and runs triggers over your data sources including Salesforce, Snowflake, and other live systems.
👋 Hey Product Hunt community, we’re the team at Workbase.
Have you ever wanted alerts that required very specific logic to be useful? Some examples:
Sales: an opportunity that needs follow-up due to declining engagement
Marketing: an account where key contacts have attended many webinars
Engineering: a P0 Jira ticket that hasn’t been touched for several days
Operations: alert on transaction backlog for specific units in a deployed fleet
Productivity: email threads with your boss where you haven't received any replies
These ‘data-driven’ use cases are often hard to do with a simple Zap. Typically they require...
(1) Combining data from multiple tables
(2) Logic involving multi-step data calculations
(3) System to proactively monitor for triggers
This type of automation that required extra 'data modeling' or 'last-mile logic' is something we consistently found while working on the Tooling team at Segment.
We’ve built an interface that lets you achieve just that by stacking formula expressions on top of each other.
✅ Hyper-specific triggers defined by formulas
✅ Formulas are persisted so you can stack and reuse them
✅ Formulas can be run across tables (AKA lookups and rollups)
✅ Support for alerts (Slack, email) and automations (write-back, create record)
✅ Intuitive workbook interface to organize your alerts
✅ Scalable to production grade systems like Salesforce
Let us know what you think!! Ask us about an alert you've always wanted, and we'll try to come up with a formula for it!
👉 Special for Product Hunt: if you exceed the 100K record limit on our Lite plan, send us a note mentioning Product Hunt and we’ll give you free access to our Premium plan.
@john_tan_21 Thanks John, we're all super excited to have this released to the community and are looking forward to hearing where people think it can be useful. We already have some comments about Close.io and DataDog being potential future integrations.
I've tried this and it's really amazing for alerts for follow ups. Haven't seen anything that compares. I'm going to try a number of additional use cases.
@robbielim Hi Robbie, thanks for commenting. Would love to talk through any use cases you have and brain storm how Workbase could quickly get them up and running
@bradley_kowalk thank you for the feedback! We are excited to see what you achieve with Workbase and looking forward to hearing of use cases you explore into.
@sheilavashee Thanks for the feedback! yeah definitely, with GTM motions getting more complex, we think RevOps teams will start playing the role of 'revenue architects', which means they will need better tooling to orchestrate their strategies
@sheilavashee Thanks Sheila, we think the Rev Ops teams have been a little overlooked recently. Being between Sales and Data Eng, there needs to be something suited for the middle.
thanks for the nice note!
We're super excited about the potential that a flexible alerting framework could bring. Definitely let us know of any use cases!
It would be powerful to integrate with other system monitoring tools. Combining powers can be interesting.
For example, I'd love to use Workbase to gather logs from DataDog and produce a specific set of alerts.
@guilatrova thank you for the suggestion! And yes combining powers brings super powers which is our goal. We are rapidly growing our integrations and will definitely voice your suggestion to the team.
@guilatrova this is a really interesting point! A lot of our current integrations are with GTM systems, but it definitely could be interesting to stack monitoring tools too like Datadog. Would love to hear any specific use cases you have in mind
@john_tan_21 DataDog "sucks" on alerting on Slack. The alerts are ugly, and hard to customize.
I'd like to trigger fully customized alerts on specific logs (that frequently contain attributes like the exception) and decide what to do next.
It could allow to automate actions like notifying a customer through email to update a setting on their side, or even notifying the engineering team on Slack.
@guilatrova yeah really interesting! I think we'd need to scale up our processing power if we're going down to individual logs, but we'd love to realize your idea here at some point. Thanks for the idea!!
@guilatrova Fo DataDog, would you need to parse out the log line to pull our the attributes so you could then use them as part of the custom slack alert?
Hey Community, this is Ed, the other co-founder of Workbase. We're so happy to be able to share this version of Workbase with you.
I think some of the coolest parts of the app when comparing to other automation and alert providers like Zapier are:
- We allow you to easily test on all the data, so errors once the alert is live are rare.
- We allow you to specify full formulas in excel-style, this saves on either a) having 5 steps just to manipulate a string correctly or b) constantly having to pull the escape hatch and embed javascript into your flows
- We allow easy cross-object queries and have auto-complete and typing checking inside the formula (god send). This makes writing them so much easier.
Well those are a few of my favorite, would love to hear what the community thinks? We've installed a demo data provider into the application so even if you don't have anything to connect Workbase to yourself, go and check it out.
I could see this being really useful for sales operations or any analytics based operations automation!
I watched the demo video on the signup page, created an account, and went through one of the tutorials using their demo salesforce data. I really love the excel style formulas on top of salesforce data, and the overall UX is intuitive while staying flexible enough to be powerful.
@john_boggs1 Thanks John for the feedback and thoughts!
Glad to hear we're striking a good balance between flexibility and ease-of-use. It's something we'll continue to double down in!
@john_mannes3 thank you for the feedback! Please do let us know if you have very specific use cases you would like us to jump in and help you build out.
@john_mannes3 thanks John! definitely appreciate the note. We hope that we can deliver super valuable alerts to users, ones they otherwise wouldn't be able to pull off cause you'd need custom code
Congrats on the launch! I can see this being super powerful for observability and feature experimentation to make sure our teams stay aligned after launches. Dynamically adding triggers between Snowflake, DataDog, Slack, and Hubspot to help coordinate cross-functionally will be huge for GTM motions.
@christophercao1 Thanks Chris for the thoughtful comment! We agree that this functionality can unlock tons of value for go-to-market teams. We can’t wait to see what you build on Lite tier!
@christophercao1 Thanks for the suggestions. It's the second time we've gotten feedback about Datadog today -- we're definitely going to look into that use case. Thanks a bunch for engaging with us
@christophercao1 Thanks for the message. We already support Snowflake, Slack and Hubspot. Did you have any specific use cases in mind? Would look to brainstorm.
@meredithtosta1 thank you for your feedback! It is out of pain points and frustrations the next level of products are created and we are with you on that. No limitations here and we are excited to see what you create.
@meredithtosta1 thanks for the feedback! Would love to reach out offline to hear specifically what types of limitations are most headache inducing. Especially anything related to data!
@meredithtosta1 Yeah we've found Zapier is hard to do complex alerts and breaks regularly is the data can changes and is not super uniform. We'd love to show you some of them
@guytaylor88 Thanks a bunch! Yeah if you folks ever have business alerting needs, let us know! We're super pumped as more and more people deploy this in the wild
Replies
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Whale by Facebook
Workbase
Workbase
Workbase
The Hypergrowth Network
Workbase
Workbase
Formaloo
Workbase
Workbase
Workbase
Graftr
Workbase
Workbase
Graftr
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
SafeBase
Workbase
Workbase
SocialBu
FineCam
Workbase
Workbase
HubTags
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase
Workbase