You’ve seen them… following you around. Silently blinking while you talk to friends on Facebook. You just can’t get away from them – online ads. The world of online advertising has become so seedy, so filled with dark patterns… so user unfriendly that even the FBI has gotten involved. What’s happened to the “hyper-targeted” revolution that was supposed to kill TV advertising? Maybe it’s suffering from a lack of attention to user experience. Sally talks to us about the current online advertising user experience – why it’s broken and how it can be fixed. We also chat about common challenges to testing and improving the UX of online ads, and (potential) fundamental flaws in the online advertising model itself.

Thanks for the upvote @sujanpatel