Webflow Ecommerce - Build custom ecommerce stores visually

Hey ProductHunt! I'm stoked to give you all a first look at Webflow Ecommerce, something the team has been working hard on for over a year. We've built this on top of Webflow's powerful platform (like the Designer, the CMS, and our globally distributed hosting infrastructure), and added a powerful Ecommerce engine on top. The result is a powerful ecommerce platform that has first party support for the core workflows of modern merchants, like shipping, taxes, order fulfillment, Instagram Shopping, Zapier, and much much more. How is this different than Shopify? Well, we’re addressing the biggest gap right now in the ecommerce landscape: businesses need to move fast, without being held back by code, or long developer turnarounds. With Webflow Ecommerce, you can customize your entire checkout experience, perfect your add-to-cart widget, and integrate your store into your blog (or vice versa), all without touching a line of code. (All for the same price as Shopify's entry level plan, of $29/mo) Let us know what you think!

I have a lot of admiration for what Shopify has built. They've established a foothold in this space and their marketplace platform has created tremendous defensibility. That said, I can see a subset of the ecommerce market gravitate toward Webflow for its deeper customization. I'm curious, do you have any sites using Webflow Ecommerce yet that you can share, @bryantchou?

Easy to use Great integrations Flexibility to do whatever you want Great defaults that guide you through your experience The learning material is fantastic I feel like I'm under control

Pros:

Ease Learning material Integrations Power Flexibility OMG!

Cons:

I wish there was an automated way to help you name your products with Vlad's classic puns. Lol.

Multi-layered product that allows you to go as deep as you want. I've built and launched simple sites on Webflow in a day, and for others I've spent weeks meticulously building amazing animations and powering them with CMS.

Pros:

- Full control over how your site looks and behaves. - Responsive from the box. - Always up to date. Recently added support for CSS Grid.

Cons:

- Might be a bit overwhelming for someone who's never build a website or doesn't understand how HTML/CSS work in theory.

PH limits reviews to 140 characters, so: Pros - complete control over design, including checkout & cart - easy to learn for designers - decent integrations at launch - decent features at launch - everything that is positiv about Webflow in general Cons - missing some features, some of which are underway (PayPal checkout, coupons & discounts, customer accounts) - cheapest plan is more expensive than Shopify, if you use Shopify Payments - no report feature, weak store management, weak shipping fulfillment (good enough for smaller shops) - $29 plan requires Webflow-branded emails, not professional - "staff" accounts can to anything, no different permissions etc. - legal issues in some countries (in some countries you need a "conformation step" before you place your order, also in Germany you need to agree with a checkbox to standard business terms, I don't think this is possible in Webflow) - english-only backend (tough to convince non-english speaking clients, esp. in Europe) - no multi language feature for the shops themselves - very weird 50k/200k sales volume limit - why? There are already transaction fees that lead you to the right plan... Complete control over design is very important to me and because of that I really want to like this. Some cons don't even annoy me that much. Not every client needs all the bells and whistles that Shopify offers. Some cons just rub me the wrong way, like Webflow branded emails even though you pay $29 or staff accounts with no difference in permissions. Other things are straight up deal breakers: legal and GDPR issues that Shopify handles very well, english-only backend (is this really so hard?).

good idea as far as the features but if the business model is based on the platform they cant compete. just the simplicity of launching a store through the other platforms is better. webflow must be trying to target ecommerce store designers, not ecommerce business owners.

Pros:

good idea

Cons:

design is way to complicated for the average user, would take forever to go live

Webflow is definitely a game changer. The only company to crack the code on visual web dev. I’m sure your e-commerce product is no exception. Keep it up dudes.

I love Webflow. They always amaze me on the flexibility of the tool. I would love to start using this for e-commerce , however, we need more options regarding payment gateways, specially for those living abroad (2CheckOut, PayU, etc). Please add these soon so I can start using this! haha

Webflow is the future of visual design. Why build in Photoshop/Sketch when you can build in Webflow?

Pros:

Fantastic software, optimised, completely custom design

Cons:

None

Very exciting, have been looking forward to this. Will give it a shot!

We absolutely LOVE WebFlow! It's been a great tool as a ever changing startup. The improvements over the past year has been phenomenal and has helped us easily build and manage a website for own company without any dev work required. Great work guys on the new release. A great release from a great product.

Excited to try this out! Another great release from a great team.

The video is sickkk!

I have to say I am very impressed, some great UI engineering went into this. verrrrry coooooool

more of the web should be this easy. TY Webflow!

Webflow is my number one inspiration for how to build and scale an amazing product.

Hyperbolic PR nonsense. The value that Shopify gives sellers extends far beyond their templating system. Shopify is light-years down the road in terms of brilliantly designed, valuable features, third-party apps, channel integrations, analytics, fraud tools, payment integrations, catalog management, and much more. And considering their track record for reinvesting in their platform, and headcount of >2000 employees, in one or two years, they'll be that much further ahead. The idea that a visual design tool is going to make a dent in their market share is highly-improbable. Most of the professional design templates available for Shopify stores already include no-code tools for modifying many aspects of the layout and design.

I have using Webflow for some time and I can say Webflow gave me the ability to ship simple products fast and without external technical help.

Pros:

Highly customizable Very good for makers without code experience

Cons:

Might be overwhelming for someone outside the tech world

Looks cool! Great design. To compete with Shopify it'd be great if you allowed external payment gateways for little or no fee. Shopify charges an additional 2% which is high. Stripe has odd terms and they completely block some industries from using their gateway.

if they are all about design, why do their demo shops designs look so disgusting? So sense for color or typography in their home page shop images.