@rrhoover spot on — several brands have moved their ecomm experience over to Webflow exactly for the need for deeper customization without the need for developers. Here are just a few: https://www.artikel.store/ https://www.simple.city/ https://www.hetkinen.com/ and one of my favorites so far: https://www.rolling.flowers/

@bryantchou @goelv hope you spend enough time with Shopify to appreciate the value they provide before jumping ship. The value that Shopify gives sellers extends far beyond their templating system. Shopify is light-years down the road in terms of brilliantly designed, valuable features, third-party apps, channel integrations, analytics, fraud tools, payment integrations, catalog management, and much more. And considering their track record for reinvesting in their platform, and headcount of >2000 employees, in one or two years, they'll be that much further ahead. The idea that a visual design tool is going to make a dent in their market share is highly-improbable. Most of the professional design templates available for Shopify stores already include no-code tools for modifying many aspects of the layout and design.

@bryantchou Love Webflow (it's a game changer) and I can't wait to start using eCommerce. Guessing you will have a quite a lot of features to release over the next few months as Shopify itself is pretty fleshed out. Keep up the good work!

@tonymaguire90 that's correct! our roadmap is jacked, but so is our team 💪🏽. Stay tuned!

@bryantchou Been loving the beta ecommerce features and am a fan of the customization (e.g checkout pages) that Shopify doesn’t offer. Curious how you see the use of plugins or apps as a part of Webflow ecommerce’s future? Both seem to be a large value prop/defensible moat for Wordpress and Shopify respectively.

@tonymaguire90 @bryantchou Great product! Any plans on allowing users to build affiliate stores e.g. a store that doesn't own any stock and re-directs users who select a product to a third-party website? Have been looking for a solution to this for quite a while now!

@justinckwong plugins and making WF more extensible is definitely in the future of our platform. However we've taken the approach of building in first-party support for many of the core use cases people have for their online stores, all included in the cost of Webflow's base subscription. Such as: - visual design & development (compare: Shogun $19/mo) - Instagram Shopping, FB integration (see our integration in action here: https://webflow.com/feature/face... vs. several paid Instagram plugins) We aim to provide an even better customer experience than a plugin ecosystem, while ensuring it all plays nicely with each other, while maintaining super-snappy end customer performance. Plugins traditionally bog down your online store if incorrectly built or installed. It's an integrated approach vs. a modular one. To use an analogy: Webflow : Apple :: Wordpress : Windows

@olofster Thanks! More people should use mixmax. Saves me boatloads of time!

Will just add that I hope there is further optimization for basic browser performance. Not everyone is running a brand new machine, and I find that some Webflow sites - including the landing page for this product - are somewhat janky and don't scroll smoothly, which is never an issue on other platforms in my experience. Fancy animations etc. are nice but they seem to overload browser performance.

@max_hodges One of the members of the Webflow Ecommerce team here. We actually agree that Shopify is a great service, with a ton of powerful features, integrations and plugins, etc. And yes, it may very well be a _better_ solution for many businesses out there right now. But from everything we have seen and heard in the last several years building Webflow, there is definitely an opportunity in the market for a solution focused on solving for the designers in a way that the existing folks in this space -- Shopify included -- aren't. Essentially we are working to give these creative individuals the ability to have almost _complete_ design flexibility while crafting the entire end-to-end shopping experience for these stores -- without writing a line of code (or paying someone else a ton of cash to do it for them). For the businesses that are hiring these designers, having this type of uniquely branded experience will help them stand out from the crowd, and having shopping and checkout flows built specifically for their products and customers can lead to more sales as well. As you described, shooting for _full_ feature parity with a platform like Shopify would likely be a fools' errand. But this is just our V1, has a ton of the core functionality that a lot of businesses need, and we're just getting started at chipping away at the most important gaps!

> I wish there was an automated way to help you name your products with Vlad's classic puns. Obviously, this is the next most important thing we're going to work on! 😍

@addisonjames what's wrong with Shopify Payments? If your industry is blocked by Stripes underwriters you'll probably just asking for trouble. Sports betting? Hair extensions? Porn? Shopify Payments are competitive with Stripe and Paypal. Also if you use the Advanced Plan the additional fee for third-party providers is only 0.5% not 2%. If you're doing $18K or more monthly the savings (from 2% to .05%) will pay for the difference in cost for the Advanced plan.

@max_hodges I'm building a site for an organic skin care brand. Stripe blocks skin care products containing Hyaluronic Acid which is odd because apparently it's a fairly common and safe ingredient. Thanks for the tip on the Advanced Plan.

@jorge_dieguez paypal is a WIP, and do let us know what other payment options you'd like to see here! https://wishlist.webflow.com/ide...

@bryantchou Thank you! PayPal is not the best for some countries though, but I'll make sure to leave my suggestions on the Wishlist.