Mirella KƂosiƄska

Wayde - Find ultra-specific influencers with contact info in seconds

Wayde is an intelligent influencer discovery engine for brands & agencies to find the perfect and ultra-specific creators. Discover our 450M+ influencers with contact info and advanced performance metrics 🎾

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Mirella KƂosiƄska

🎾 WE'RE LIVE!

I’m Mirella, founder of Wayde - built after hearing from 300+ influencer marketers frustrated with slow searches and having to manually check influencer profiles one by one.

Wayde helps you find ultra-specific creators from 450M+ profiles - with super deep filters like: “moms who do yoga & travel with kids around 15 years old, 90% female US followers, no management representation” - all in seconds, with email contacts and performance data.

🍿 LAUNCH GIVEAWAY

Drop a comment to get 1-month free access to Wayde. We'll announce 5 winners tomorrow. Let’s goo!

Tomasz Karwatka

This is exactly what the market needed. The level of specificity you’ve unlocked is insane - and long overdue.

Love the speed, clarity, and how obviously it was built by people who get the pain.

Congrats, @mirellaklosinska ! This one’s going to fly.

Mirella KƂosiƄska

@tomik99 Thanks for that! All support appreciated, lfg ! đŸ«ĄđŸš€

Kacper Urbanowski

@tomik99 Wow thank you so much, we're just getting started and this means the world to us 🙌

Ewelina

@mirellaklosinska Let’s go! Love the idea 🚀🚀

Marcin Waryszak

@mirellaklosinska Wayde is solving a real pain point - no more hours wasted scrolling and checking profiles manually. The level of granularity in the filters is just insane. Big congrats Mirella & team - this is going to be a game changer for anyone working in influencer marketing! 👏

Kacper Urbanowski

Finding very niche and specific creators is super crucial right now - brands need that to drive conversions, communication, and the scalability of the campaign. @mirellaklosinska let’s make it the best way we can

Jesslyn Alvina Sanjaya

@mirellaklosinska Congrats on the launch, Mirella! Just checked out the Wayde website—it’s clean, fast, and the UX is really intuitive. The “deep filters” in the demo are seriously impressive. Curious: do you have plans to add TikTok-specific metrics or partner integrations in the near future?

Patryk Pijanowski

Been following Wayde for a while - love the direction they’re going. It’s not just another influencer tool — the fact that they’ve built the largest influencer database out there makes this super relevant from a business use-case perspective.

If you run paid campaigns or need niche creators at scale, this feels like a no-brainer.

Kacper Urbanowski

@patpijanowski Appreciate you following along! We’ve been laser-focused on making it specific !

Mirella KƂosiƄska

@patpijanowski Thank you, looking forward to working with @mysite.ai đŸ”„

Tomasz Karwatka

In an era where authenticity and precision in marketing are worth their weight in gold, Wayde delivers exactly what brands and agencies need: an intelligent and ultra-fast tool for finding perfectly matched influencers.

I am impressed not only by the idea itself but, above all, by its execution—the intuitive interface and the focus on creating real business value. It's clear that the people behind W know the industry's pain points inside and out.

To the entire W Team! Excellent work! As a founder of several tech companies and an investor, I know how much work, determination, and sleepless nights go into launching such a polished product. Your tool solves a real and costly problem, and that is the best foundation for building a great business.

I am delighted and excited to see a Polish team with such a vision and quality of execution. Don't stop! You certainly have many challenges ahead, but you're off to a fantastic start.

Best of luck!

Mirella KƂosiƄska

@tomik99 Really appreciate that - it’s been a ride building Wayde, thanks for believing in what we're doing đŸ’™đŸ€Ÿ

Kacper Urbanowski

@tomik99 Thanks :D We are just obsessed with what we are creating so nothing is gonna stop us :D

Radek Zaleski

damn, that's impressive

Kacper Urbanowski

@radekzaleski Let's go !!!

Mirella KƂosiƄska

@radekzaleski We only build impressive 😎

Claudio Fanetti

Does Wayde track real time engagement rates or is it just focused on historical metrics?

Mirella KƂosiƄska

@claudio_fanetti We do it real-time !!

Vasyl Yeremeiev

How do you ensure influencer authenticity? Are there any indicators for spotting fake followers or bots among smaller-tier creators?

Mirella KƂosiƄska

@vasyl_yeremeiev We are able to analyze the breakdown between real followers, fake followers, suspicious followers and also other influencers among the followers ⚙

Gerardo Zepeda Diaz

With over 450 million profiles how do you keep the data accurate, especially for smaller creators whose metrics can change quickly?

Mirella KƂosiƄska

@gerardo_zepeda_diaz Actually, we're analyzing content in real life - I'd love to show it to you live! 🙌

Theodore Leo
💡 Bright idea

It's a great platform. Can Wayde help find influencer lookalikes based on previous successful campaigns?

Mirella KƂosiƄska

@theodore_leo2 Hell yea! working on that đŸ«ĄđŸŽž

Kacper Urbanowski

@theodore_leo2 Yeah actually in next week we are launching new way of searching influencers and this is the part of it :D

Vera Adams

Great potential! Is it possible to sort by influencer availability or their campaign history?

Mirella KƂosiƄska

@vera_adams1 Thank you! You're able to sort the influencers by match for the campaign đŸ«¶

Kacper Urbanowski

@vera_adams1 We don’t currently track influencer availability directly BUT, we're working on automating communication with influencers - so you’ll be able to quickly check their availability and rates without the usual back-and-forth :D

Alice Patterson

Can brands export contact data in bulk for their outreach efforts?

Also do you have integrations with CRM platforms?

Mirella KƂosiƄska

@alice_patterson4 Yes! You can export any data about hundreds of influencers in a few clicks 😎

Kacper Urbanowski

@alice_patterson4 Also, we’re currently building an automated contact module - so marketers won’t have to waste time on back-and-forth when checking influencer rates and availability. As for CRM integrations, we haven’t had any requests for that yet, but if it’s something you need, we can build it at light speed 😄

Allen Shaw

I love the concept of highlighting hyper specific creators but can I filter by audience sentiment or content tone to better align with brand values?

Kacper Urbanowski

Hey @allen_shaw1 , yeah for now we are also analyzing vibes of the influencer (in other words content tone), how would you see audience sentiment?

Janet Gardon

That’s lovely, Is there a free tier I can try out before I decide to go for a paid plan?

Mirella KƂosiƄska

@janet_gardon Sure - schedule a demo to see the platform live and we can make that work 😎

Daryl Rukeme

Is Wayde suitable for B2B creator discovery or is it primarily designed for consumer focused campaigns?

Mirella KƂosiƄska

@daryl_rukeme Both B2B and B2C - happy to walk you through !

Tao Luo
💎 Pixel perfection

I gave Wayde a try and was really impressed by the scale.

Mirella KƂosiƄska

@tao_luo5 That's just our beginning, excited to work with you !

Zuza Celejewska

Seems like something that will change a lot in influencer marketing. I can't wait to use it on a daily basis!

Mirella KƂosiƄska

@cuique Let's make it happen then 😎 !

Mirella KƂosiƄska

Let's goo for 100 upvotes !!

Ewelina

Congrats on the launch, this looks super useful! is performance data about influencers pulled in real-time or based on historical metrics?

Kacper Urbanowski

@ewelina_klosinska1  It depends on what part. When it comes to analysing influencers content when we are assigning categories we pull most recent content. On the other hand stuff like followers count engagment rates etc. we are updating once every week

Iga

Can’t wait to use it! âœŒđŸ»

Mirella KƂosiƄska

@iwanek Looking forward to collaborate with TherapyGuide, I'm rooting for you guys !

Kacper Urbanowski

We’ve officially launched Wayde today 🎉

After 3,000+ hours of building, testing, and talking to 100+ agencies and brands across 3 time zones, it’s surreal to finally share this.

Wayde is an intelligent influencer discovery engine designed for one thing: helping brands and agencies find ultra-specific creators fast.

Huge thanks to everyone who believed in us early. And if you're just discovering Wayde - welcome! Every upvote, comment, or bit of feedback means the world 💙

Mirella KƂosiƄska

@kwazybor Couldn't imagine a better partner in crime đŸ€ 

Luigi Fernandez Ortega
💡 Bright idea

Congrats for the launch! Do you cover all main socials (linkedin, insta, tiktok, X)? Is there some channel where your database is stronger?

Kacper Urbanowski

@luigi_receiptorai Hey! For now we are focusing on instagram and tiktok but probably will be adding linkedin as well - we will see about X because we didn't get much request for it :D