Piet Terheyden

Waitless - Collect sign ups with built-in referrals

by•

Waitless is your all-in-one tool to launch ideas and grow your audience.

đź“ť Create forms to collect sign-ups
đź”— Use built-in referrals to amplify growth
đź“© Send email campaigns
đź“Š Manage signups in a simple, intuitive CRM

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Julian Götze
Hmm, I'm thinking of using this for new feature launches (to prove demand and generate traction). Just because it's so simple and easy to use. Congrats on the launch @pietterheyden @maxime_junique2!
Piet Terheyden
@juliangoetze thanks Julian, let us know if you have any questions. What’s the idea you’re thinking of launching?
Julian Götze
@pietterheyden A new feature on our product, saving you manual work by letting AI categorize your bugs & findings on your product (e.g. 'wrong labels', 'functional bugs', 'Weird UX', etc.)
Nika
Hey Piet, can you please upload the video again in this PH launch? We should see the thumbnail then :) Wish you GL with the launch and Happy/Successful NY! :)
Maxime Junique
@busmark_w_nika Yep, thanks :) Happy NY!
Piet Terheyden
@busmark_w_nika should be working now, thank you! Happy new year!
Piet Terheyden
Hey everyone! 👋 When @maxime_junique2 and I met, we had a ton of ideas for what to work on, but we weren’t sure which one would really resonate or deserve our focus. My go-to way to test ideas and build a first audience has always been: • Create a landing page that clearly explains the idea. • Add a form to collect signups. • Use a referral system to amplify interest. • Email those who sign up, ask questions, and refine the concept while letting in first users. This approach has worked well for me before. For example, when I co-founded Literal, our first 25k users came through referrals. But we had to build a fully custom solution to make it work, and the experience of sending newsletters or managing signups with outdated and disconnected tools was frustrating. When Maxime and I launched our first app together, POOL, we followed the same playbook—but this time, we built a tool that became a product on its own: Waitless. With Waitless, we’ve combined all the most important tools for founders and creators into one: 📝 Create custom signup forms. 🔗 Send beautiful email campaigns. 📩 Track signups in an intuitive CRM. 📊 Built-in referral system. Everything is all in one place now—and you don’t need any technical experience to make it happen. No need to create a landing page with one tool, collect signups with another, send email campaigns with yet another, and pay for all of them separately. But more importantly, Waitless helps you turn your ideas into reality. With just a few clicks, you can launch to the world, gather insights, and grow your audience. Waitless is just getting started. We’re already working on more ways to help founders and creators launch and grow their ideas. For updates, check our Updates page and follow us on X/Twitter. Thank you for being part of this journey. We can’t wait to see what you build with Waitless. We’d love to hear what you all think and are happy to answer any questions.
Oleh
Looks quite promising! I am currently working on a new product, and have a waitlist already - is there migration guide? And how can I add it to the Framer website?
Maxime Junique
@endore8 thank you so much for the support! :) Here’s how you can quickly migrate: • Existing signups: Follow our migration guide to export/import them here https://wt.ls/docs. • Existing forms (e.g., Framer): Use our Auto Capture feature. Go to the People tab → Import → Auto Capture. Add one line of code to your head tag, and it will automatically capture form submissions (including additional data) and send them to Waitless. • No form yet: Use our form builder in the Journey tab to create one and embed it on your site. Let us know if you run into any issues—we’re here to help!
Florian Kiem
@maxime_junique2 and @pietterheyden are a dream couple when it comes to building fantastic products. If you need a signup page with superpowers, try Waitless! :)
Piet Terheyden
@maxime_junique2 @flornkm thank you Flo, happy new year!
Richard Song
Amazing work, @pietterheyden and @maxime_junique2! Waitless seems like a great tool for anyone wanting to streamline their signup and email marketing process. The simplicity of having everything in one place is a huge win! Do you have any tips for optimizing email campaigns using Waitless? Would love to hear some best practices!
Piet Terheyden
@maxime_junique2 @renchu_song Thank you, Richard! We are adding more and more pre-built templates you to use in the Campaigns tab for different use cases that use proven best practices. A few other improvements like best email sending time, subjects etc. will follow soon :)
Daniel Burgmann
Used waitless for a feature launch. It was a huge success for us and so much quicker than building the referral mechanics ourselves. Thanks for your support @pietterheyden & @maxime_junique2
Piet Terheyden
@daniel_bmn thanks for the early and ongoing support!
Jun Loayza
Great launch! Just a high level question: there are a lot of form builders out there? Why should I use this instead of something like TypeForm?
Piet Terheyden
@junloayza Thanks! One of the main advantages is the referral system. But a lot of people appreciate our focus on design and a more scalable pricing compared to some of the big form companies.
Ash G
Congrats on the launch! This looks super useful! Definitely seems like a time saver. I like the fact that referral system is integrated into it.
Maxime Junique
@ash_grover Thank you Ash! :)
EthanYu
This is exactly what early-stage founders need! 🚀 What impresses me most about Waitless: 1. The seamless integration of waitlist + referral + email campaigns solves a major pain point. Most founders have to juggle between multiple tools (TypeForm + Mailchimp + custom referral system), but Waitless brings everything under one roof. 2. The CRM interface is refreshingly simple. As someone who's launched several products, I know how overwhelming data management can get. This clean approach is a breath of fresh air. Feature request: Would love to see A/B testing capabilities for signup forms and referral incentives. This could help founders optimize their conversion rates from day one. Question: How do you handle email deliverability? Are there any built-in templates or best practices to help founders craft effective launch emails? The free tier is generous, making it accessible to bootstrapped founders. This could be a game-changer for indie makers looking to validate their ideas quickly. Great work! 👏
Maxime Junique
@ethanyu Thank you so much, Ethan! 🚀 Love to hear that Waitless resonates with you and that it’s addressing key pain points for early-stage founders. On A/B Testing We absolutely see the value in A/B testing. It’s on our radar, and we’re brainstorming how to integrate it in a way that stays true to our simple and intuitive approach. If you have specific ideas for what you’d like to test (e.g., copy, visuals, or incentives), we’d love to hear more. Email Deliverability We’ve implemented measures to boost email deliverability, such as proper domain authentication (SPF, DKIM, DMARC), using React Email for all components, custom sender domain and so on. We also provide pre-built templates you can find in the Campaigns tab after creating a list. On pricing, absolutely, making Waitless accessible to indie makers is super important for us. Thanks again for your thoughtful feedback and suggestions!
Vincent Banks
I see similar tools that break down sign-ups and email campaigns, but your approach seems much more streamlines great job
Tommy
Looks efficient for email campaigns.
David Quiring
I’m using waitless since day one and it’s mind blowing. You get the full suite to kick off your idea, create a waitlist and build a community. So kill your Loops, Hubspot, Mailchimp etc. today and replace it with waitless. You will never look back I promise.
Walcz Gergely
perct influ helper
Max Comperatore
hell yes this looks awesome, will use for my newsletters and experiments
Derek
Design is great âś… Pricing is great âś… Perfect way to test market and validate any idea!
Nathan
Hey, overall, it's a great product. Could you explain what “Gamify your entire product through actions.” will be? That seems interesting.
Maxime Junique
@nathano44 Hey Nathan, thanks for the kind words and great question! This feature is a bit hidden, but it’s honestly one of my favorite things about Waitless. Under the hood, we’ve built a flexible ranking system where users earn +1 point by performing the “Refer a Friend” action. This is how we rank people on your list. But here’s the cool part—you can use our API /actions to track any action and assign any point value you want. For example: • Maxime “joined an event on Luma” → +5 points • Sophia “used Feature X” → +3 points • Mark “performed an action” → +7 points This makes Waitless quite versatile for all kinds of engagement tracking, it's used by https://cndo.club for instance to rank their 15,000 users based on actions they take within their ecosystem.
EthanYu
Love this! Finally someone solved the waitlist headache 🙌 Been using multiple tools for my side projects and it's always a mess - connecting typeform to mailchimp, building referral stuff from scratch... Such a pain. Really dig how you combined everything in one place. The UI is clean and the referral system just works out of the box. That's huge for solo founders like me. Quick question: Any plans to add custom domains? Would be sweet for branding. Signed up for the free tier, excited to try this on my next launch! 🚀
Piet Terheyden
@ethanyu Thank you, great to hear. You can actually already add custom domains (Settings → Domains). Let us know if you have any questions around that!
Xi.Z
Thanks for the inspiration!
Johan Steneros
Love the simplicity and specificity of it.
Maxime Junique
@jsteneros Thanks Johan! Do you see this helping you with Bravemark?