VSCO Collections — Be your own curator of great content

First Google+ added Collections, now VSCO. I suppose Flickr preceded them all, but curation-as-creative act is certainly becoming the norm in social software. Perhaps an effort to enfranchise tastemakers who don't shoot, but yet who still have an eye for great content.

The double tap campaign has been great! Excited to see VSCO become more social while staying true to their original values.