Hey everyone! We had a great time talking with Dr. David Darmanin, live at INBOUND this year. We discussed the relationship between design and conversion (and whether one more important than the other), if it's possible to quantify the aesthetics of a design, and ways to obtain actionable analytics. They're some difficult problems, and ultimately we ended up rethinking everything we’ve ever known about design and conversion. He brought some pretty thought-provoking perspectives. If you have any thoughts or questions, I'll be hanging around to chat. Thanks!