Let’s start with a simple question: Do you know which marketing channels are driving your sales and conversions? For example: A visitor accesses your website three times, each from a different source: Session 1: From Google Ads → No purchase Session 2: From Email Campaign → No purchase Session 3: From Organic Search → Purchase made Now, many marketers will give ‘Organic Search’ all the credit. But... is that the right thing to do? What about the first touch that actually brought the customer to your site? What about the second touch that convinced them further and brought them closer to conversion? Hi, I’m Adeel, Digital Marketing Manager at Usermaven, and we launched Attribution 2.0 to help solve the exact problem we just discussed. Marketers often struggle to track true conversion paths, leaving them unsure of where to invest. I also come across this question all the time: How are our campaigns performing? In which ad campaign should we invest more? Should we continue sending weekly newsletters? Are social media posts still relevant in 2024? We can answer these questions if we have the correct attribution data in front of us. That way, we can clearly see which channels, sources, and content pieces are influencing conversions. Usermaven’s Attribution 2.0 makes it easier than ever to see which channels truly move the needle, so you can focus your efforts where they matter most. With automatic event capture and multi-touch attribution, Usermaven gives you a clear view from first click to conversion. No more guesswork, just actionable insights that help you optimize your marketing spend and boost ROI. I'm really excited to encourage you to try Usermaven's attribution and share your feedback. You will ̶l̶i̶k̶e̶ love it. 😊 P.S. We are offering 30% off all annual plans, and it’s only here for a little while longer. This deal is gone after December 5th, 2024. I’d hate for you to miss out and wish later that you’d jumped in. You deserve tools that work as hard as you do.

Great tool to get marketing-based analytics from all perspectives.

Loved this!!! Attribution, funnels, and user journeys of Usermaven are 🔥

Now I know what to say when my CEO asks "How is our ad campaigns performing"

I've personally tried this feature, and honestly, it’s my favorite. The options like channel/source attribution and content attribution are great, but the lookback window and days to convert are what really make it stand out for me.

This is a much-needed solution for marketers! Usermaven makes tracking conversions effortless. Looking forward to trying it out. 👏

Congratulations on the launch guys! We've been using UserMaven since we started PostNitro, it has helped us a lot in understanding user behavior and to make wiser more calculated decisions. The platform truly is a game changer, and the frequent updates are much appreciated.