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Emmanuel Nwosu

SaaS companies, what changed?

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SaaS founders and companies... What changed in your marketing before profitability and after profitability? If you've hit profitability, what is ONE useful lesson you can give to an up-and-comer SaaS founder out there? Rent my space.

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Jennifer McKnight
SaaS firms adapted to evolving market demands.
Kabir
Hmm, I see a trend for paying once again. For example, the founders of Basecamp, Hey.com, have all banded together to make Once.com -- where you pay once and get self-hosted software for life. On X Spaces when I talk to fellow founders, some talk about considering a once-only model as frankly there are too many monthly/yearly billed subscriptions for SMEs and it's getting out of control. But I am sure a broad mix of both subscription and one-time payment options are going to be around for a while. Just my 2¢.
Emmanuel Nwosu
@mjkabir I agree. I'd rather settle for a mix. Not every SaaS company with huge operational cost can afford to do a lifetime subscription. I think, if the risk is low, then go for it. Otherwise, try mixing things up.
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Ashley from Shadow
Launching soon!
AI hahahah
Emmanuel Nwosu
@ashley_from_shadow now you use AI to do all your marketing? That's not desirable.😅