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Ghost Kitty

LinkedIn vs X (Twitter)? What works best for your business?

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Depends on your product and your audience. LinkedIn is the best for B2B. Twitter is the best for building in public B2C, and it works for cheap B2B, too. If we're not connected: My LinkedIn: https://www.linkedin.com/in/olen... My Twitter: https://twitter.com/olenabomko

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Carol Moh
Depending on the purpose of the activity, I would say: LinkedIn for B2B lead generation Twitter for general brand awareness - however, as we are in the AI video and audio space, we tend to focus more on the visual first platforms such as YouTube, TikTok, and IG!
Priyash Patil
@carolmoh How do I get started for lead generation on LinkedIn?
Carol Moh
@priyashpatil, so for LinkedIn, it is about creating value without hard selling. What would your target audience find useful? It's a lot of soft selling on this type of platform especially when you are starting to grow your presence. If you are posting useful and relevant content that your target audience finds helpful, it grows your brand's authority and trust. Also, posting any feedback/reviews from users (particularly if you can tag them) and achievements (milestones, awards, stats) goes a long way.
Priyash Patil
Thanks for reply @carolmoh . Correct me if I'm wrong: So basically we build the credibility first by giving more. Assuming this applied also while running paid ads.
George B. Aleesu
LinkedIn
Kate Ramakaieva
I use LinkedIn for a decade now I guess 😅🤓 It works great for my marketing needs, but it's time to try smth new, so I created my Twitter just few days ago, testing the water there - welcome https://twitter.com/kate_ramakaieva
Kaushik Mukherjee
Neither. lol. My experience has been that people who have been leveraging percept pixel are dormant on both these sites. Also I don't like twitter algorithms,if you are not popular (followers) even if you make a post it is unlikely to get attention. Twitter seems to have degraded significantly over time. LinkedI on the other hand is great but like I said the people who actually leverage percept pixel are dormant on linked in 😃
Jérémy Boissinot
Linkedin, no debate there
Peter Hansen
It depends on your target audience. In my case, Twitter is of no value, and I believe it had a bit of value before it became X, but things changed. LinkedIn is by far the most important for me offering professional services.
Sia
I need both, seriously need both. LinkedIn is for thought leadership and Twitter is for showing presens.