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Jean Gatt

How would you plan your GTM strategy?

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So I plan on launching a B2C application soon, how would you plan your GTM? I was thinking of the following: 1. Launching a quick working prototype and building a community 2. In the meantime, start to interview the core and churned users, to understand what they want. 3. Start to code the MVP 4. Push the MVP out to an Alpha number of users to break it and understand further what they want with their direct usage. 5. When you're happy with the outcome, launch it to the world :) I'd like your advice on which steps you would change, and what you would add? what would you remove? Thank you for your time!

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Majdi Rabia
Hey Jean, I would add three points here 2. a) Interview the core and churned users, to understand what they didn't like. b) Shortlisting <10 users can help in defining the core functionalities and avoiding conflicting opinions c) Iterating on the prototype to help validate assumptions from 2.b) and improve the user experience before moving to the MVP stage.
Nuno Reis
Hey Jean, love number 4! I'd add 4.5 of keep iterating on the product, and don't be afraid to make sure it is really minimum, because then you get to try different versions with different user sets depending on what they might be interested in :)
Richard Gao
Don't have a discrete one, but I would say that it's important to start marketing and promoting everywhere before you launch Helps prepare for launch day
Richard Gao
@jean_gatt Twitter, facebook groups, reddit, discord Really anywhere
Harley coates
Define your target audience Develop a value proposition Determine your channels Create a marketing plan Establish sales processes Train your team Measure results. way to go
Harley coates
@jean_gatt same like mentioned above
Harley coates
@jean_gatt Identified target audience and their needs & developed a compelling value proposition that addresses those needs.