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Sanchi Arya

How to build and promote a community around B2B SaaS products?

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Hi everyone, Just wanted to take insights on how to build and scale a thriving community for a B2B Saas product. Also, want to know the ways to attract and engage users in the community.

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Lizzie LaCour
Try and think of how you can support your ideal persona beyond the use of your product itself. One example I gave recently was to a guy who was trying to find leads for his product--a tool used for remote teams to make meetings more fun/engaging. He was struggling using the sales-led approach, so I reframed to a community-led approach. Example: his persona are HR/ people ops folks at SMB to enterprise level companies. I can imagine people ops folks are struggling with team bonding and fostering a sense of culture while remote. Yes, his product helps with that, but what can he do to help them find success beyond the product? Maybe have it start small and build a micro community first of people ops folks working for remote tech companies… give them a space where they can come together and bounce ideas around. Foster a sense of belonging and support through open dialogue, campfire chats, and roundtable discussions. Over time, your product will naturally become an extension of this group and when it comes time for them to need your solution, they will go with you over any competition because you have built that trust. Then from there you can build out ambassador programs etc. But first, you start with building trust and building trust starts with helping your people reach their goals that go beyond your product itself.
Sanchi Arya
@lizzie_lacour Hey Lizzie, Thank you for giving me so many insights into the topic. It's really helpful.
Hiro - Atsuhiro Teshima
Thank you for opening the topic Sanchi. I'm also interested in the topic! This article from TallyForm's blog was helpful for me. https://blog.tally.so/how-our-us...
Dhruv Bhatia
- Find the first 10 members who will be your early adopters (MVC) - Ensure these early adopters are having a great time and discussing with each other - Promote your community on social media - Grow it to about 100 members (repeat)