Tomina Veronika

Hi, I’m Veronica – Business Analyst Who Loves Fixing Broken Systems

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Hi everyone! I’m Veronica, a business analyst fascinated by why things don’t work the way they should.


In business, we use data to diagnose problems and optimize performance. But outside of work, I see the same patterns everywhere:


Mental health support that’s inaccessible when people need it most. Productivity tools that create more work instead of reducing it. Self-improvement that feels like a never-ending cycle of “not enough.” I love analyzing where systems break down and what actually works in the real world. If you’re building something in behavioral science, analytics, or product optimization, let’s talk!


Question for you: What’s a system (big or small) that frustrates you the most because it’s so obviously broken?

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Gosha Shatirov

F e.g. — team productivity tools, like Jira or Asana: instead of doing you spend time on reporting things in the system.

Tomina Veronika

Totally feel this! Sometimes it feels like we spend more time updating tasks than actually getting work done. Productivity tools should help, not add extra work!

Zakhar Lukonin

Customer service automation. The whole point is to streamline support, yet so many companies create these labyrinthine phone trees and chatbots that make solving simple problems a nightmare. You get stuck in loops, redirected endlessly, or forced to prove you need a human.

Tomina Veronika

@zakhar_lukonin I keep running into clunky phone bots whenever I call customer service. It’s so frustrating when you already have a problem, and the bot just gets stuck in loops instead of connecting you to a real person. Makes me not even want to deal with that company anymore.

Kate

What frustrates me the most is the banking system, especially when I have to send a fax to verify my identity.

Tomina Veronika

@kate_link Yeah, that’s so outdated! It’s wild that banks still rely on faxes for something as important as identity verification. Definitely a system that needs a serious upgrade.

Kate

@tomina_veronika do you have any suggestions?