I think it also depends on your timezone! If you are fortunate that the launch at midnight till 4 am is within your day time, it is much easier to handle than if you are in the US and have to work through the night!
From what I have read from others who have launched, there is a bit of a quieter period halfway through before the big push in the final few hours!
Yes, I was sleepy, but in that day dream, I imagined that we became the product of the day, the product of the week, the product of the month, and even the product of the year. π
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ASObot
BoldDesk
LOVO