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Segwise — Automatically catches issues that affect your mobile ROAS
Automatically tracks and monitors every data point in your MMP everyday. You'll receive daily alerts on campaigns and creatives that are impacting your ROAS or behaving unexpectedly. Start your free trial in 2 mins - no engineering or credit cards needed.
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Replies
@kevin @bbharadwaj Great to see how you're turning the usually overwhelming task of campaign monitoring into an intelligent system. Congratulations on launching Segwise!
@kevin @bbharadwaj Hey Brijesh, Great looking UI and simple UX. Ad spends are killing a lot of bucks these days. This could be a really useful stuff to plugin. Congrats on the launch!
@kevin @bbharadwaj Congrats! Your firsthand experience in UA shines through in the thoughtful features you've implemented, such as the ability to track and analyze KPIs and send timely alerts.👍
Very good demo there.
Can this be used to analyse any ad campaign? Say, we sponsor influencer blogs with ads and we want to monitor its performance and tune our spend.
@luckydev Thanks! And yes, as long as you are able to capture the source of the install through your MMP (via deeplinks), we will be able to monitor their impact.
@sentry_co Hey Andre! ROAS is Return On Ad Spend and MMP is Mobile Measurement Partner, these are companies that have integrations with all the large mobile ad networks and help you get all of your data from many ad networks into one place.
Maker
@sentry_co hit me up whenever if you want to dive into the world of acquisition and ROAS 🤝
@aditya_mohanty Thank you and the team for all the feedback on the super early versions! :)
@aditya_mohanty @bbharadwaj Thank you guys!! This day has been a few weeks in the making. Super excited.
Looks like a great tool to provide insights and alerts for GTM teams. Getting a heads up when KPIs are changing and trending is an excellent and invaluable tool.
Congrats on the launch!
@sacha_dumay it is useful for anybody running ad campaigns but the value add increases dramatically with number of campaigns.
Maker
@saurabh_khante thanks a lot for the support! Do give it a try, we'd love your feedback :)
@armash_ansari thank you. Please look at the demo or try it out and give feedback.
Many Congratulations on the Launch @bbharadwaj . I've been inspired by your journey of building Segwise and your openness to contributing to the community. Sharing the launch within the Zivy team as well. I hope your launch day goes well. Quick Question: How does Segwise handle large-scale campaigns with thousands of creatives?
@harkirat_singh3777 Hey Harkirat, great question! So a large number of creatives to be monitored is one of the core problems we solve.
When the number of creatives is large, it dramatically increases the likelihood of missing an insight if monitoring is being done manually.
Segwise is built on top of AWS processing and GCP AI infra and we scale up the resources needed to process your data as and when needed to ensure you don't have to worry about the number of creatives being a limiting factor! :)
Congratulations to the Segwise team, and all the best for the road ahead! Winning on user acquisition and ROAS in crowded, competitive markets like online gaming is a critical differentiator for whichever teams use them!
@abhishekiyer52 Thank you for the wishes. We hope that by automating monitoring we can take out some of the grunt work from marketer's job so that they can focus on the creative work they actually care about.
Good to see you folks here. Segwise is a must use for all the consumer tech companies, especially if you are a gaming company.
Segwise flags weak campaigns automatically, perfect for maximizing mobile ad spend!
Congrats on the launch. The product looks promising. However, I’m waiting for that day when mobile apps are being promoted on TikTok, IG reels and we will have a mechanism to measure the ROI of it as compared to just attributing everything under branding and organic funnel 😌
@thepmfguy Haha, there is a way to do this today -- it's called Incrementality Measurement. We are working on features in this space as well :)
@bbharadwaj I agree that there are ways to measure it but accurate measurement is where the challenge lies! I’m aware about IM and delta change in organic funnel to attribute ROI towards the channel. However, the irony is, the meetings are always around accurate quantified metrics and numbers. Since you have spent time in UAC, who would know better than both of us! 😅
@thepmfguy Haha, for sure, the need to have an exact number is the bane of all marketing meetings.
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