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p/tonicDaily personalized reads
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Matthew Ogle

Tonic - Daily personalized reads

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Tonic is a new iOS app (available now in the US app store) that gives you a personalized selection of reads every day. No breaking news or hot takes; just a cool, calm place to discover the best of the internet, privately.

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Matthew Ogle
Maker
Hi! I lead Product at Canopy (the company behind Tonic). It's easy to be frustrated by the state of the internet and sense of powerlessness over our time/attention/data out here in 2k19. I think it's also easy to feel like there are no real alternatives; that the status quo is the only way tech can work. Canopy (https://canopy.cr) was founded to challenge that notion, and Tonic is the first public expression of our private personalization architecture, a new way of doing things. We're shipping it early as a testbed for us to evolve account-less private personalization and new mechanics for discovery, transparency, and control. Tonic is a new way to discover five delightful things to read each day, with a particular focus on pieces/publications that might be underserved by an existing online ecosystem optimized for breaking news and outrage. It looks simple, but Tonic is completely novel under the hood and in how it talks to the server; I like to think of it as a modest ambassador from a different, kinder future. It might even recommend you a poem. ;) SO MUCH yet to do (including expand beyond the US and iOS), but I am excited to get started! Let us know what you think, we're on deck to answer any questions you might have.
michelenixon
@flaneur I love the idea but, why not an Android app? It's the most used platform for mobile. I welcome curated information that's not based on my click habits. Why continue to show me things I already know about? Show me something new and take my mind in a new direction. Just get me an Android app to do it. :)
Aaron O'Leary
Is there any plans to make this available outside the US?
emma tangoren
Maker
@aaronoleary Good question! One of the things we care a lot about with Tonic is recommending a diverse range of sources and writers you might not otherwise find. We’re initially curating with a US-audience in mind, and heard during our beta program that we weren’t surfacing much content from other markets. Before launching more broadly, we would want to invest in uncovering the right people and publications to recommend. In the future we hope to expand to other markets (and beyond iOS).
Aaron O'Leary
@emmatangerine Love that approach so much and so willing to wait when it means that quality is at the forefront of what you do. Congrats on the launch, I can't wait to use it!
Enrico Frascati
@emmatangerine Can I give you a suggestion? You have a potentially viral product, don't apply to much control on it or you'll lower the impact. The tech-savvy audience outside US reads the same exact books that the tech-savvy readers from USA read and love. We don't have an Italian Malcom Gladwell or a German Tim Ferris, by the way, so we already had to adapt to this situation. Consider this, you have just lost the opportunity to have thousands of non-US product-hunters, reached by today's PH newsletter, download your app and make your numbers bigger and better. Who knows how many of us, many already paying for blinkist and scribd, will look again for your app in the future.
Anna Filou
@emmatangerine I agree with @enricofrascati. It’s not like a person from the UK won’t be able to understand and gain anything from an article in a publication that targets readers in the US. If you can understand English, you can understand English articles—period. “This app is not available in your country” is the most annoying pop up there is. Especially when it’s completely unwarranted. I suggest you make the app available globally and simply “warn” users that you are “curating with a US-audience in mind”. Problem solved, if anyone could call that a problem. By the way, I find the fact that you’re apparently planning to show different articles to people in other countries in the future (“Before launching more broadly, we would want to invest in uncovering the right people and publications to recommend”) problematic. The Chinese government could argue that they are doing the same thing with their nationwide firewall (showing their citizens the “right” articles) but others would just call it what it is. Censorship.
Dawit Elias
Damn this is pretty! Alright I'll ask... Android in the future? 🙏
emma tangoren
Maker
@maroonvans Good question! Android is definitely on our minds for the future. Sign up for emails on our website and we'll keep you posted.
Mona Cummins
If there was an android app and worked outside of the US
Taylor Majewski
This feels like a curated collection of the articles on the internet that I actually want to read 🙏
Karen Chow
Excited to try it out, Matt!
Miles Lennon
Congrats Matt/Brian/Graham/Annika! I'm going to give a spin :)
James Dory
Congratulations on your launch. Looking forward to test driving it. Good luck.
OpenBack - Dynamic Push Notifications
Congratulations! An app that curates worthwhile content is much needed.
Lyondhür Picciarelli
Another one, not available down under. :/
Ashley H.
It's not available in my country :(
Dan Hill
Congrats, can't wait to try it! Total aside: what did you use to make those amazing product gifs/screenshots? The rotating iPhone one with the screenshot?
Chris Geirman
Sounds great, so long as they're worthwhile articles that matter...not just kitten pornesk type stuff. I'm on Android, so I guess I'm out initially...but I'd love to tune in once Android is supported. Why not an newsletter?
Brad Simantel
This looks great! Reminds me a bit of Prismatic.
Jason Bagley
It's one of these situations where I can't download the app right now (just because not in the US), which means I'll never remember it in weeks / months time when it does become available... 😢 The reason given above though doesn't make sense to me since most of the news I do read is US focused anyway - so would have loved to have tried it.
Serdar Düzel
🥰 “No breaking news or hot takes; just a cool, calm place to discover the best of the internet, privately.”🥰
Natalia Diacono
Not available in France :(
CJ Babb
This looks like an awesome product! Is there a web version where I don't need to download an app? (Also echoing the request for Android)
Elizabeth Stevens
Cool idea, probably saves a lot of time as well.
bkbone
When you will release your app on Brazil market? I really want it. 🤙🏻