As someone from the Tamagotchi period, this excites the kid in me and stirs up nostalgia from the days when I watched my little alien-thing croak repeatedly, only to come back to life from the egg.
Although this is definitely the most visually simple product Wooga has put out (compared to it's other more explosive and fast-paced games), it definitely seems like Toby makes up for it in interactions, animations, etc.
Stark