The Very First Step
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Design Career Podcast
Kevin William David
Step ā€” Banking for teens
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Step gives families and teens (13+) the tools to manage their money on the path to becoming financially literate and independent. Get your allowance, shop with your personalized Visa Step Card, instantly send & receive money and never pay banking fees again.
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CJ MACDONALD
Hello Hunters šŸ‘‹šŸ¼ Today, Step moves out of stealth and is ready to show the public what weā€™ve been building for the past 18 months. One of the main reasons for founding Step was a strong belief that for teens to become savvy with their money, the products they use to manage it needs to mirror their lifestyleā€Šā€”ā€Ša stark contrast to most banking apps on the market, which offer technology with a one-size-fits-all approach. We decided to pioneer a solution that would transform the banking industry and encourage financial literacy. How is Step different? - We built the industryā€™s first all-in-one banking solution for teens and families šŸ¦ - Open a FREE, FDIC insured bank account in less than two minutes šŸ’° - No interest or fees of any kind and no minimum balance required šŸ¤¬ - Get a personalized Visa Step Card šŸ’³ - Send and Receive money instantly from your phone šŸ“± - Think Venmo meets Wells Fargo for the next generation šŸ˜Ž How the Step Card is changing the game? Another game changing benefit to the Step Card is that we actually help teens start building credit at an earlier age. Think of it like a credit card with training wheels. The Step Card functions like a debit card but with the protections of a credit card. Because itā€™s a secured card, Step users can only spend what they have in their account and are reminded of their remaining balance each time they make a transaction. Not only does this help teens learn to be mindful of their spending, but it also enables them to build a positive credit history which will save them money in the future as they look to rent an apartment or take out a student loan. Our mission: to improve the financial future of the next generation Oh, and weā€™re giving away $100,000 to help jumpstart teensā€™ financial futures. Check out our Instagram page for more information. Finally, I am excited to announce that Step has partnered with digital megastar Charli Dā€™Amelio. Meet Step!
Sia Mohajer
@cjmacdonald this is great! I love the UX and design as well. You're also launching into a very hot market with this product right now. Best of luck
John Ray
What's the card issuer API powering this?
John Ray
@stripe @cjmacdonald Very impressive. Looks amazing, great work!
CJ MACDONALD
@onlyjohnray Thank you!
Daryl Bartkunsky
@onlyjohnray @stripe @cjmacdonald I assume the user (teen) get charged transactions fees? Are they higher or inline with traditional cards?
bgalbs
Iā€™ve been using Step for a few months for my eight kidsā€”love it. The app and debit cards have been fantastic for our family.
Caitlin MacDonald
Wow, love the design and ease of the app, and Charli Dā€™Amelio!! Congrats Step team
Candice MacDonald
This app is awesome!!!
Vivek Shrivastava
Great objective. App must be good definitely.
Kelly McLaughlin
Brilliant!