Hi, I'm Joe Sinkwitz, the author.
My intent was to cover the following, which I think does occur over the course of 264 pages.
Part 1 is for brands and agencies, to ease those uninitiated to the subject of influencer marketing quickly so focus can shift to understanding one's target buyer persona and the shift to how to reach them based on the KPI chosen: network selection, influencer type selection, setting goals, how to differentiate similar influencers, how to pitch properly without wasting anyone's time, negotiation, review processes, and how to iterate on overall campaigns.
Part 2 is for the influencer, with the overarching goal being to help them become a top tier influencer in their chosen niche. The niche selection is important and something I hammer home repeatedly, on the importance of focus and pushing towards expertise, with a variety of audience growth tactics mixed in so the end result can be growing the right type of audience and gearing towards maximizing one's revenue potential when reached out to by brands.
There's a lot to it, as it took me over a year to write and another six months to properly edit with the help of CopyPress, cite the right sources, etc.
Intellifluence