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The Hustle — Vice meets Fast Company
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Congrats on the success thus far @thesamparr! I always enjoy reading and giving you crap about typos. ;)
Thanks for posting us Jack. Hey everyone, I'm one of the people who makes The Hustle. We started as a conference but are now taking our stab at building a big ole media company like Vice.
I'll be checking out these comments throughout the day, but we wrote this post explaining our progress over our first two months in business: http://thehustle.co/the-first-2-...
A few highlights:
- 500,000+ visitors
- 20,000 emails
- Not sure what else to put here, but these lists look better in threes.
Anyway, if you have any questions you can holler here or email me at sam@hustlecon.com
From the makers of Hustle Con, The Hustle has been creating waves over the past few weeks with their controversial, investigative articles.
I personally liked this piece about a runner going 30 days only eating Soylent. I also liked this piece ;)
Congrats on the launch of The Hustle @thesamparr. Beautiful design, and some compelling, original material. When are we going to see stories of non-white, non-male entrepreneurs grace your pages? Would love to throw my support behind an insurgent publication that truly breaks the mold.
@chikodi That's a good question and something that keeps me up at night, and a question that (i think) is much bigger than it appears. In the past, we've had about 50% non-white speakers at our conference, Hustle Con. We didn't have as many woman as we wanted, but the fact is that there aren't as many women founders as men.
As for getting more diversity on the site, that's another thing we are actively trying to fix. We are a young and lean company and have had limited amounts of content, but I agree that the lack of diversity blows.
So, long story short, I know this is a problem and it's one we're trying to fix. Interestingly though, of the +500k visitors we've had in the last few weeks, 85% of them were men, while 5 out of 7 of our fulltime staff is women. Go figure.
@thesamparr Thanks for your response, and thanks for letting us see under the hood! Awareness is crucial to inspiring new generations, and new populations of entrepreneurs to join our community. I hope you will press on with your commitment to include more voices of hustlers as you and the team continue to grow.
These guys go for it and grind just like the rest of us. Hustle is for hustlers by hustlers.
This stuff is on the top of my reading list every week. Subscribe to their newsletter...it will make your day.
@sapphli Hey hey - I think I had two personal goals from day one: to put on concerts and to finance cool music, art, and film. To me, conferences are close to concerts, which is why I wanted to do it, and media is a no brainer next step.
As a company, our goal is to positively impact 100's of millions of people each mouth. A media company seems like the obvious way to do that. Plus, it's fun as hell.
I am loving the idea of this site... have been enjoying browsing through the articles today. I ended up watching their intro video and something was said during it that really reasonated:
"It worked because most content floating around our Facebook page was a horrible mix of shitty clickbait listicles on Buzzfeed or Upworthy, or just completely shallow and meaningless artilces that treat their readers like a bunch of morons"
It's like somebody drilled a hole into my brain, put a straw in and sucked out my thoughts. I couldn't agree more.
For example, let's look at the latest tweeted (at time of writing) article from Entrepreneur.com:
4 Steps to Pick Yourself Up From a Tough Situation
1. Go through an emotional detox.
2. Write down the facts.
3. Write down the lessons you learned.
4. Create a plan based on facts.
Each point features about a paragraph of inane, condescending advice that's really not helpful, with a couple of them linking to other articles you can read. And it's not just entrepreneur.com doing this. At every level of the blogosphere, writers are producing content like this.
Kudos to you guys for producing real content in an Internet era that's swamped by pageview journalism. The revolution has begun!
@rossdcurrie Yeah man, it's freakin crazy. I actually think some of Business Insider's stuff isn't bad, but Inc, Forbes, and Entrepreneur are the worst. It feels like it's mostly made up of people who are awful writers but wanna brag that they are a contributor to those sites. It kills me on the inside.
@thesamparr If you haven't already, check out Trust Me I'm Lying by @RyanHoliday - it really puts that whole journalism model into perspective. I'm also loving Content Machine by @DanNorris because I think he touches on the idea of creating content that really matters... But yeah, I think the end of clickbait and pageview journalism is on the horizon (but we're going to have to make it happen).
Always a bit wary when a company asks me to give over my e-mail address without any other info... but I love Vice so thought this would be interesting. Imagine my delight when I saw that entering my e-mail gave me access to back issues :D
@rossdcurrie you can view the back issues without entering your email address; just scroll down. Many companies have started using this 'doormat' feature.
I've been hooked on The Hustle since day one. Sam and the team do a fantastic job of catering to the target audience. I've noticed the subtle changes in the logo, the site, and the emails and I think everything is fantastic. I hope the team keeps up the momentum.
Any product that has an onboarding email that has the subject "Look what you did, you little jerk" has my attention.
Looking forward to receiving this in my inbox every week.
Looking forward to receiving this in my inbox every week.
Terrible horrible no good very bad ideas