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Revive — A free tool to find content decay and help win back traffic
Animalz is building out tools to scale the knowledge they’ve accumulated from years of helping B2B SaaS blogs grow with organic traffic. Revive is a free tool that finds decaying content in your Google Analytics, then suggests posts that should be refreshed.
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@hnshah thank you for hunting revive, hiten!
one surprising thing we learned building and testing revive is just how many content marketers have google analytics installed and how few really use it.
in building revive, we took inspiration from tools like what you built at quicksprout in building on top of google analytics to make the data in GA useful for the jobs that marketers are hiring GA to do.
I was actually considering building something like this years ago when I blogged more often. My angle: Timehop for your blog posts.
Glad you made this, @smalter @jimmy_daly and @ajtatey. 👏🏼
Thanks so much @rrhoover! I could definitely see a future iteration of this where we send updates weekly or monthly with updates on your old blog posts, whether they are trending up, down or flat. Any reminder to update older content is probably useful since content teams seem to focus so much on creating new stuff.
@jimmy_daly @ajtatey @rrhoover startup edition 4 lyfe! you could've been a great content marketer, so much wasted potential :)
i love that framing of timehop for your blog posts. we came at this from a strongly b2b angle. hearing that consumer-y framing from you opens my mind to the potential of making this more consumer friendly to make the data in google analytics even more accessible.
thanks ryan!
This is a cool tool 👍
Go Animalz team! Your content is always really good. Appreciate the quality in your writing and now in your product.
Content decay is a surprising traffic killer, but if you don't deal with it, you'll be left wondering why your content growth slows after all of the months/years of work you've put in. This is a free tool that tells you EXACTLY how to beat content decay without having to manually run all of the reports yourself...there's no reason not to use it.
I'm a big fan of any tool that keeps your content marketing in top shape, months and years after initial publication. Even better - Revive makes recommendations automatically, handling the entire process in a couple of clicks. I've used it on dozens of properties without having to trawl through a mountain of Google Analytics data
@ryanlawba absolutely ryan. one interesting thing we saw in the data was just how durable content could be in producing traffic year after year after year, so long as it was maintained, updated, re-promoted, etc. that hits at the heart of why we think content refreshing is so important and why we built this tool!
Just plugged in a couple of my sites to discover the power of this tool. Looks great and the process was really smooth.
Excited to see the report with a list of articles to update!
@dennismoons sweet, glad to hear it Dennis. The signup flow was a surprising point of friction given how different people’s setups are.
Definitely let us know what you think about your results!
We are *really* excited about the release of Revive. Finding content decay and refreshing old posts is a tried-and-true traffic growth tactic. It's something we spend a lot of time doing for ourselves and our customers. Unfortunately, Google Analytics doesn't make it very easy to find decay, so we (and mostly @ajtatey) decided to build a tool that does it automatically.
As it turns out, finding decay is somewhat subjective. Here's the formula we use to find it:
- We only look at traffic coming from organic search. This helps us filter out noise from paid campaigns and social media. Organic traffic is what you want to grow, so Revive helps identify these opportunities.
- We look for trends over a 12-month period. This is enough time to smooth out most fluctuations in search volume as well as algorithm updates.
- We then look for the percentage of traffic lost, how many months have seen a decline and how recently, and whether the URL continued a decline in traffic throughout the year.
Finding and fixing decay is a great use of a content marketer's time. We hope you find Revive to be useful—and please do leave feedback here on PH or in the app. Thanks!
@damienbrz thanks damien!
it's a python/django project.
we don't have a concrete roadmap just yet. we wanted to get this mvp out there, gather feedback, and then use that to set a roadmap. would love to hear if you have any specific thoughts or requests on the product!
The beauty of Revive is that it takes a tedious process and not only automates it for you but also gives you the results in visual and easy-to-digest representation so you can glean insights much faster. The additional suggestions of ways to refresh content make the tool immediately actionable, delivering great value.
Loving this new tool! Content decay is a slow but silent killer, but it can also be really difficult to track and prioritize. Revive does that part for you. Glad I was in the beta -- I'm already putting it to use!!
@lachlankirkwood thanks! let us know what other products would make google analytics more useful for you as a content marketer :)
Say goodbye to the spreadsheets that fill up both your computer monitors and the tedious manual work that comes with them 😎
This is the tool I've been looking for for the last 18 months. It cuts the time I spend on content audits and means I can get quicker content wins for customers
@cassienaji thanks cassie, that's exactly our hope for revive. less time spent on google analytics drudgery, more time creating awesome content and helping your company win.
I've learned about revive from a fellow marketer and so excited to receive my report, i signed up 2 days ago, sounds like a super useful and time saving tool for marketers.
Given how important giving your content an afterlife is becoming, tools like Revive - beautiful plugin, that guides you smoothly through the refresh process - are hugely welcome
@hiba_amin sweet, great to hear it! please let us know what you think about the report!
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