p/the-2019-state-of-marketing
Your go-to business report for marketing insights
Pavlo Pedenko
Marketing Budgets 2020 — Research on budgets and effectiveness of marketing channels.
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The report is based on a survey of almost 300 agency and company marketers. It provides unique insights on how companies allocate their marketing budgets accross channels and initiatives.
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Matt Holsinger
What is your methodology? How did you acquire respondants? What is their demographic -- age, age of company, region/country, etc.? Did you ask about competition, market size, growth opportunities? Any questions about their industry, product or service (e.g. average price)? Finally, how did you come up with a value of $290?
Pavlo Pedenko
“Half the money I spend on advertising is wasted – the trouble is, I don’t know which half.” (c) John Wanamaker, US department store merchant Every marketer is familiar with this famous quote by John Wanamaker, who said it 100 years ago. And it still makes sense, unfortunately. Although modern marketing professionals are armed with a variety of tools to analyze their activities across any channels or media type, most of them still struggle to show a clear path from marketing tactics to ROI. Growth Marketing Stage designed Marketing Budgets report to help marketers make better decisions when they create their marketing budgets for 2020. It is based on a survey of almost 300 company and agency marketers. You can download it for free.
Pradeepa Somasundaram
Just had my free copy! A lot of insights. Excellent book for marketers, allocate your budget wisely.
Indicado
Wow, a lot of data - great job! Indicado.com will help increase the efficiency of the marketing channels ;)
Michael Musgrove
Should be a very valuable resource. Thanks for the D/L
Martijn Verbove
@yaroslav_s @pavlo_pedenko as always very nice work guys!! 💪🏻
Andriy Zapisotskyi
Thanks for sharing! Already downloaded a report and can't wait to deep dive into it.
Irina Maltseva
Thanks a lot for sharing these insights guys!
Ahaan
Thanks for sharing! Good stuff
Yanay Prop
Hasn't given me any value tbh...
Pavlo Pedenko
@yanay_prop thanks for your feedback! What did you expect and how this can be improved?
Daniil Kopilevych
Great stuff! Thanks for sharing this for free
Max Shash
Thanks for such a great report!
Valentine Hrytsenko
Awesome, well done @pavlo_pedenko @yaroslav_s !
Edison Espinosa
social media marketing is dead, search is dead, seo is sort of dead
Pavlo Pedenko
@edisonjoao6871 and performance is for rich.
Vladimir Malakchi
Thanks a lot for awesome report, guys.