@rossdcurrie Here's a summary that @chrisguillebeau wrote for AMEX: https://www.americanexpress.com/... Here's another one from @actionablebooks that I thought captured it well: http://www.actionablebooks.com/e... One more for good measure (because who doesn't love @getrichslowly?): http://www.getrichslowly.org/blo... If I had to summarize, it would be 1) passion must be coupled with skills to deliver results, 2) connect with people to find out what they want because they are your prospects, and 3) get to a minimum viable product fast and iterate-- design, pricing, communications, all of it can improve over time... but it isn't a something until someone has bought it.