p/ten-one-design
Ten One Design creates one or two clever products each year.
Peter Skinner

Blockhead — Turn your Apple charger sideways so it fits in more places

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Blockhead snaps on to your existing Apple charger, allowing it to sit flat against the wall. Now it can fit in more places than ever. [UPDATED] Redesigned in 2017 for a perfect fit on the latest Apple USB Type-C charger models.

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Peter Skinner
Hi everyone! It’s lovely to hear your thoughts on Blockhead. It’s an idea I hope will prove useful, even though a tiny thing. Yes, it could have been done as much as 15 years ago when the square power adapter first shipped with the Titanium Powerbook G4. When the idea first arose, there was a mixture of disbelief that it hadn’t been done, and kicking myself for overlooking it for so long. It feels terrific to finally have a chance to share this. I am really looking forward to hearing your take on it. Did we miss anything? Is it helpful? Any feedback gratefully accepted.
Pat Murray
@psidentity this is such a great idea! Any plans for foreign (e.g., Aus/UK) plugs in the future?
Peter Skinner
@_patmurray I would love to make that happen.
Paul Hart
@psidentity awesome... AU option too! (minor design tweak)... let me know where n when to send funds ;)
Karan Mavai
@psidentity beautiful product. Haven't read through all the comments, but did you try a design where the prongs fold away for travel like the original? I'd love to see that in a future version.
Peter Skinner
@karanm Thanks! Blockhead prongs are in a fixed position for strength & safety. Allowing them fold as well would be pretty great.
Joshua Dance
I always use the full length cord add on. I can never find an outlet close enough for the cord without it.
Jeff Andersen
Am I a minority in that i bring the full length cable with me and use the standard (North American) three prong?
C B
@jeffandersen In SF, once you leave the office there's a 50/50 chance a wall outlet will only be two-pronged, especially if you're working at a friend's. Love this concept.
Corey O
Very clever, but if I'm spending $20 on my laptop charger, I'd consider just upgrading to something smaller and more useful like the Zolt laptop charger. https://www.gozolt.com/laptop-ch...
Austin
Kudos - This is very smart. I have long wished Apple would innovate on this end of the charger. With such a lightweight, svelte laptop, it breaks my heart to carry around such a bulky charger. I know it's still smaller and more compact than the competition, but I can dream, right? :)
Kevin Rajaram
This is quite useful! I don't know why Apple didn't think of this in the beginning. Claiming to know about ergonomics and such when they didn't even think about our other outlets we might want to use. Bravo for this! 🙌🏽
Dariank
One of the most brilliant products I've seen on this site, period. Why did this take so long to be a thing?
Ryan Hoover
Ha! This should be the default, imo.
Tyler
@rrhoover This is awesome, except a few years too late. When plugged straight in, I feel like there's a 50/50 chance having a narrow plug works just as well. The real issue is that the Mac laptop adapters are getting really small, the new Macbook one, for example, is just a fraction bigger than the plug that comes with an iPad. I really like this, "duh" moment Blockhead creates though. So obvious in hindsight.
Spencer
@tylerh @rrhoover the MacBook Pro bricks will probably stay pretty big though, no?
Tyler
@sholtaway @rrhoover Ya, but I don't think that's the trend. I think they will get smaller and less obtrusive.
JESS3
@designlaurels Blue is better
Owen Williams
Sick! I wish this was included in the box as an alternate. I always take the shorter version when traveling.
Sarthak Moghe
My meeting room desk has this weird cavity to house the power sockets, and I hate to carry the thick extension cable mac gives. For an idea, maybe v2 with a short retractable pin? :D Great idea though!
brandon hoe
@psidentity - Great idea, mate. Looking forward to the next product- an Apple AC adapter where the wires don't fray in normal use. I've replaced mine 3 times and my wife's 4 times.
Peter Skinner
@bizstoryteller That sounds wonderful. MacBooks are so durable otherwise.
Kartik Sathappan
Seems cool but for $20 the plugs should swing back into the block for storage and travel just like the original Apple block.
David Clark
Apple could have engineered their existing plugs to have both this and the original functionality. Neat idea though, I love how there's an entire market dedicated around circumventing design decisions apples has made.
Paul Walsh
Someone needs to redesign the entire American plug/socket/extension cord situation. It's a total mess and dangerous. Anything that helps to improve it gets my thumbs up :)
Dan Brooks
Geniuously simple. The problem I see is that would work for flat sockets only. If you're in Europe lots of sockets are deep and the adapter simply won't fit
Peter Witham
Yup this is a winner of an idea, because nobody loves those big blocks sticking out waiting to either fall out or get knocked out ... magnets are only on the other end :)
Esley Svanas
Great idea! I wish there was a version with the prongs in the original place but just rotated 90 degrees, so it hangs off the side of the power strip instead of covering up 3 other outlets. That would make my like 100x easier!
ssieg
This reminds me of the plugbug via Twelve South which is NOT sideways... I'll have to check out the site...
Resh Wallaja
I carry a $3.99 extension cord instead of the 3 pronged cable, 3 outlets. I can even share an outlet with another person.
Alex Mohseni
How'd they/you make the animated gif? It looks like it's floating...
Simon B
@amohseni 👍 I like to think they were there for days doing it stop-motion style, but it was probably CG. Either way, it would be great to see a "making of"...