@rrhoover 🎉🎉🎉🎉 We think of ourselves like an entertainment platform akin to Netflix or Spotify, which is a different lens than everyone else is looking through. My last company worked with all the world's largest publishers and that gave me deep insights into how to create an entertainment company. First, we're putting out new content every single day. That content is coming from top instructors with experience from places like FlyWheel, SoulCycle, Orange Theory, CityRow, etc. - we're recruiting the stars of our space to create "House of Cards" quality content for fitness. You can't get this quality of instructors elsewhere and we have some new coaches coming soon that will blow your mind. We'll also be increasing the amount of content released everyday. We're a social and community driven platform, instead of "one-way" content with no interaction that feels like just a Podcast. Our runners can compete in real-time on our leaderboard against anyone else from across the world. Group Fitness has become popular due to accountability and the social dynamic of classes. We've taken that to another level by removing the 60 person limit physical classrooms have and delivering the community of group fitness virtually. As entrepreneurs, we're big believers in focus. The other two winners in the space have been Headspace in meditation/mindfulness and Peloton in cycling. You can't try to be everything to everyone. That's why we focused on running, specifically on a treadmill at the start. It's the most purchased piece of equipment (> 2X cycling bikes in home) and the most used piece of equipment at a gym. Our focus on running allows us to deliver better content on a more regular basis and in a much more interactive way.

@rrhoover @jasonlbaptiste Love your response and the focus. The differentiation and pain point is very well articulated here and on the landing page. Well done :) Personally, as a runner I've never liked the treadmill (it really does suck), so your tagline immediately got me. I'll download and give it a try. One question - I'm curious about your approach to Fitcoin. Can you share your thoughts about how you see this adding value to the community? I saw Sweatcoin recently and felt like it may be the new Gamification model. Curious how your team sees it fitting into the community.

@rrhoover @jaketsacudakis Thank you!! Small piece of trivia: the treadmill started as a torture device. It still kind of is one. You earn FitCoin based upon time and distance. We'll eventually have other things that factor into earning it. Right now, you just level up. Each level is an alliterated animal with emoji like "Basic Bear" and "Wild Wolf". Eventually you'll be able to redeem it for virtual customizations, real world prizes, and more. There's some wild things we're planning to do with it, that I'm keeping slightly quiet about :). Beyond FitCoin, we also want to bring community together. It's not just about during the run, but connecting with likeminded folks after.

@rrhoover thanks @jaketsacudakis !!

@benparr Thanks you Ben. <3 you

@benparr thanks Ben! We have gotten a lot of similar feedback that Studio makes running fun again. Instead of running on a treadmill watching CNN or "Keeping up with the Kardashians" you can now run with a great instructor with a killer playlist. See you on the leaderboard!

@rickyyean Thanks man!!!

@jasonlbaptiste @rickyyean We will look for you on the leaderboard - run faster!

@azizfirat hey! It's a music rights thing. We have plans to be worldwide AND teachers with multiple languages. Which country are you in? PS - Fan of the Tidal design, nice work :)

@azizfirat As Jason mentioned there are big opportunities to expand beyond the US - but starting here due to music rights constraints. We are always eager to hear where people want us to go next, so let us know your preferences. thanks!

@ryanshearmannyc thank you Ryan!!

Thanks Jon! I've enjoyed running against you on the leaderboard :D

Jon - thanks for the good words. glad you can finally find a use for your Apple Watch!

Thanks Romanos!!! Longer runs are definitely something we're thinking about :)

Even longer? Dude you are a pro ;)

@jchu thanks Jon!!

@idealexit Thank you Shaun. The comment means a lot to us as we've poured our heart and soul into the product :). See you on the leaderboard!

@joelwish Thank you Joel!!!!

@arjunram Thank you Arjun!!!!

@cemkozinoglu Thank you Cem. <3

@mat_sherman awesome! Looking forward to seeing you on the leaderboard.

@jilliankathrync thank you Jill!!

@chadholdorf hey, right now it's just treadmill based. BUT we have had folks adapt the treadmill speeds and change in intensities to outdoor, though we didn't focus on that.

@bobgreenlees thanks Bob!!

thanks Mike for the nice review. Good hack for using the workouts outside - we find that a handful of folks are using the product in creative ways.

thanks Andy for the nice review! Looking forward to seeing you back taking runs.

thank you Ashita!! We just added in running programs and triggers for running more regularly. More coming on the community aspect soon.