SoundCloud
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"Connect on SoundCloud".
Sylvain Grande
New SoundCloud Go — Free, ad-supported offering offline and ad-free for *$4.99
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Replies
Ed Shelley
I'm sorry, but the way these paid plans are differentiated is a first-class lesson in how NOT to price your subscription product - it's clearly driven from the business model side, rather than from the USER. How is a user supposed to differentiate between "120M+ tracks" and "150M+ tracks"?! Are those 30M tracks ones I might want to listen to? Do they represent the majority of big-label pop music? Who knows! /rant. if anyone wants to read more, I wrote up some research and thoughts a couple of weeks back in this piece: https://medium.com/recurring-rev...
André J
@mr_ed My initial thought on that is that the 30M tracks are the ones that you otherwise only get to listen 30sec to? ¯\_(ツ)_/¯
Sunil Neurgaonkar
@mr_ed Good point. What if I have to listen to just those 30M songs. Is there any plan for that? Maybe they did this because they just wanted to do something to counter Spotify. Also, liked your article. I wrote this comment as I was listening to Tiesto's remix, on SoundCloud.
Sylvain Grande
@mr_ed fair criticism, but if you use SoundCloud you'll clearly see that all tracks that are available in the SoundCloud Go+ plan are clearly marked as Go+ tracks, and available as 30s previews in SoundCloud / SoundCloud Go. One of the key rationale, from a user perspective, is around transparency AND keeping the social viral loop going, i.e. no dead end for any track you share, whether only in SoundCloud Go+ or not. Be sure, we think a lot about users. I hope your fast judgment will appreciate this answer
Ed Shelley
@sylvain_grande appreciate the response, Sylvain. I use and [want to] love SoundCloud - my frustrations are from both a user and Product perspective. I understand the angle of transparency here, not wanting to wall-off content completely. It's frustrating though, when in the flow of my feed, only to be interrupted by a 30s preview. The differentiation on number of tracks available relies on the context of having seen the *actual* content that's restricted to the Go+ plan. On the pricing page alone, it's meaningless. As an idea, what about actually showcasing the great artists and music available in the Pro+ tracks, either on this page or elsewhere? I wish you success with the launch!
Sylvain Grande
@mr_ed I can appreciate your point, but our users are listeners AND creators AND rightsholders, as we are a platform to host the creations done by artists. Offering them flexibility on how they want to manage their content is also part of the product philosophy. I appreciate your follow up and you point. We'll be sure to improve further.
Shaun Tollerton
I’m actually tempted by the Go package, especially as I primarily listen to lengthy DJ mixes which are not available on other streaming services. But is $4.99 a month worth it to enable offline support? It would certainly save on data consumption, remove the friction of having to manually download and store supported mixes and most importantly support the platform I use almost daily. I think I just sold it to myself. 🤔
Ben Tossell
Introduction of a new mid-priced plan which becomes the New SoundCloud Go and the premium subscription becomes SoundCloud Go+
Tania Hew
I'm a big Soundcloud user but the "free, ad-supported offering offline and ad-free for *$4.99" description is confusing. Makes it seem like the free offering is $4.99, which makes no sense. Better to say the new Go gives you "offline and ad-free for $4.99". And then you can elaborate further in your description and show how Go differs from the Go+ by saying the Go+ is "offline, ad-free AND has no disruptive 30s previews for $9.99".
Mark Spivey
SoundCloud is already dead. What's the bitrate for streaming for this premium service again?
Anton.Bal
@ausonio I'm as much of a bitrate fetishist as the next, but honestly, the sheer amount of music that isnt on any of the other streaming services, makes Soundcloud just as attractive as it was in the past. Having HD quality on Apple Radio or Spotify is like having HD Radio. Not really worth it if it isnt anything worth listening to.
Joshua Pinter
@ausonio Jesus, I wouldn't want you in charge of euthanasia at the hospital.
Mark Spivey
@amstb1 I would have agreed with this in the past but not anymore. I'm increasingly seeing new artists simultaneously release tracks on both platforms. @joshuapinter they have been alienating both users and content creators for years, the damage is already done and a lower price point isn't going to save them.
Sabri Helal
honestly Soundcloud was really great but there's just way too much garbage on it as well. Hard to convince people to pay for the service with Spotify or Apple Music out there. Still think Apple should acquire Soundcloud and gain a competitive advantage by shedding some spotlight on basement musicians
Anton.Bal
Nicely done! Been a big fan of soundcloud since I lived in the US, but now in the Netherlands, Go is not available yet... is there a roadmap or rough idea when that will happen?
Andreas Duess
I have always loved the idea of Soundcloud - as a platform for new artist, as a hub for podcasts. The execution, however, has always fallen short of the potential on offer. I hope that they'll get it right and survive and thrive.
Markus Schuette
"Free....for *$4.99"
..
I knew a price drop was coming.
Johny Pereira
This is gonna fail sooooo hard
Ettore Tortora
A last attempt to save Soundcloud. I'm not sure if this is going to work honestly. Also is $4.99 the new "Free"?
Sylvain Grande
The new SoundCloud Go plan marks a music industry first by offering a fully on-demand, mid-priced music streaming subscription. SoundCloud Go lets listeners discover, stream and share a constantly expanding mix of more than 120 million tracks from established and emerging artists, offline and ad-free for $4.99 per month (US pricing on web and Android, please check on soundcloud.com/go for relevant pricing in your territory). SoundCloud Go+, formerly known as SoundCloud Go, is SoundCloud’s premium subscription offering which gives subscribers full access to more than 150 million tracks, ad-free, offline with no previews for $9.99 per month.