Socialinsider
p/socialinsider
Social media analytics and benchmarking tool
Kevin William David
Social Media Benchmarks by Socialinsider — Explore live social media competitive benchmarks by industry
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Get a free social media competitive report by industry. Understand where you stand versus your competitors on social media.

Replies
Patrick Healy
I got their lifetime deal from AppSumo a while back for $39 and, even though it was a new platform with some bugs, I liked it. I decided to hold onto it and see where it went. A few months ago I learned that they had deactivated the lifetime account that I wasn't using but logging into from time to time. I reached out to them to find out what happened. There was no response for weeks. Finally, after involving AppSumo, they responded that it was a violation of their terms and conditions, didn't explain how (since I wasn't using the account) and said that the account would not be reinstated. No explanation, no warning, nothing. Just pulled the account and kept my money. Turns out that if you leave them anything less than a 5 start review, they deactivate your account out of spite. This is not only petty but unprofessional. A company that does not adhere to the agreements and deal they make is untrustworthy. I'd be very careful about using these guys. If they'll do it to some, they'll to it to all. ps, they love the fake reviews. Their original PH page was full of them. This likely has some too.
Adina Jipa
I think you'll agree with me when I say: creating social media benchmarks for your clients or businesses can be overwhelming. 😫 It requires a lot of manual work, to understand the dynamics of the social networks, to include the competitive landscape, and to identify what's working and what has been failing your campaigns. That’s why we, @ Socialinsider, created this free tool: Social Media Benchmarks where you’ll find the engagement rate for Facebook, Twitter and Instagram in 2019 for these business verticals: - sports - automotive - fashion - beauty - food & beverages - travel - education - news & news. This free tool helps you: • improve your content strategy that resonates with your target audience. • uncover your competitors' strategy on social media networks. • get better at budget planning. • stay up to date with the latest industry trends. Let us know if it’s useful for you and any feedback you have! ✋
Lachlan Kirkwood

Have only had the opportunity to experiment with the free tier, but can see the value in using this as a way to draw inspiration when preparing social content.

Would be great to filter brands by thresholds e.g. follower counts - allowing you to compare engagement with more localised competitors.

Pros:

Great tool for top-level insights

Cons:

None yet 👍

Adina Jipa
Heeei! Thanks for the input, @lachlankirkwood 👊
Debarati Ghosh
Is it helpful for all social media optimisation and SMM as well?
Adina Jipa
@debarati_ghosh Hei! These social media benchmarks were designed for social media managers who are trying to optimize their campaigns and see how they rank against top competitors.
Jesse Jensen
Looks good can't wait to see it progress into something more. Really love the content performance metrics. By the way make sure your logo (social insider) for your site sends the viewer back to the home page and not to a 404 page.
Adina Jipa
@jessehojjensen Thanks! We'll fix it ✋
Standout Digital
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