Last night Snapchat rolled out a web version of Snapchat... sort of. You can watch the Oscars story right now at snapchat.com/live. I'd expect to see other event-based stories make their way to the web as Snapchat has already become a destination for news and entertainment for so many. We web-based experience seems inevitable, even though it changes the intimate, personal dynamic that's core to Snapchat. It looks like this:
h/t @ajs at Business Insider for this
Aaah! Hoped it was live-streaming :(
I'm expecting Snapchat to rollout a full Periscope/Meerkat-like Live feature (or to acquire Meerkat)... soon, soon.
This makes complete sense for Snapchat and where it's going. There are still many folks who refuse to download Snapchat because of its difficult to understand UI. By making stories and content accessible elsewhere, Snapchat can start to lure in people who were previously hesitant to sign up.
I think soon we'll see web-based experiences for more Live stories, Discover and eventually personal stories. It could look something like this:
snapchat.com/live/oscars
snapchat.com/discover/mashable
snapchat.com/user/djkhaled305 (if it's a public account)
@torbahax currently they're only highlighting the Oscars story and afaik, they haven't made any announcements about how it will be used but I'd expect to see more public stories on the web soon.
Great add-on for #snapchat! Well done guys. It was the natural evolution of how snapchat is growing. Keep the attention rolling guys but making it more accessible.
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