p/snapchat
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Andrew Ettinger

Snapchat Ads — Snapchat's official self-serve ads manager

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Andrew Ettinger
"Snap Inc. wants the ad dollars of smaller businesses, not just giant brands." More here from @joshconstine 👻
Bilal Budhani
My tab gets auto closed whenever I click on "Get it". Innovative way of releasing to close beta, perhaps?
Mike
@bilalbudhani That's you're adblocker (likely uBlock) detecting 'ads' in the Snapchat URL and auto-closing the tab. Open in incognito or whitelist PH and you're good.
Dave Poly
The real question is around whether SMB advertisers be able to create quality Snapchat ads. Facebook, Adwords, etc are all pretty templated. Snapchat ads requires a creative eye and design work. I wonder if Snap will provide creative tools for advertisers to work off of. Best practices based around what types of ads perform the best. etc.
Stuart Logan
@dave_poly agreed. Maybe an opportunity here... On a related note, Twine is a marketplace of creatives. Just saying :) https://www.twine.fm/
Abhilash Jain
A new platform to reach your audience, because why not :) Marketers and designers rejoice, a new platform to explore
Benjamin Powell
I wonder more about the targeting and demographic profiles for users. Geographic and age/gender isn't really a great segmentation slice. I also wonder about the out of US numbers they have as well?
Chris
This is a big move, Snap going after the long tail of advertisers (smaller budgets but 100x more companies)
Mohit M Ghate
I really want to advertise on Snapchat, but most of their stuff is not available to advertisers in India, which, quite frankly, is bizarre at best and stupid at worst because there's millions of Snapchat users in India.
Mohit M Ghate
@findabhilash yeah, but I can't create my Geo-filters and stuff.. I run an agency and my clients would love to have that freedom.
Devon
Interested to see how opening this up will impact the experience. Awesome opportunity for local businesses though.
Sean Murphy
As a Snap user, investor and advertiser, I am a bit surprised they haven't made this easier for advertisers, like a fb ads or google ads easy do it yourselfer.
Roman Petruchyk
I am a parent and I am really concerned about the ad on Snapchat. That is exactly the reason why this is a great post to read, about privacy and control over snapchat's account remotely.
Anthony Da Mota
Any idea on how to get the price without signing up?
Narek Vardanyan
Anybody tried it? Any ideas on CPC ?
Graham Gnall
What's "swipe up" worth to a marketer these days?
Jason Hitchcock
Self serve ads? Snapchat is totally copying Facebook.
Jack
Launching soon!
I got an error signing up :(
David Sharek
@jackfitzgerald try opening outside of Product Hunt. I got an error as well, and then tried in mobile Safari and it worked.
Dre Durr💡
This is like christmas to a marketer. It is nothing like testing a new ad platform😛 Super Dope🚬🚬🚬
Csaba Kissi
Would like to see some feedback from people who tried this
Victoriia Svyrydiuk
Stories in social has already replacing Snapchat...
S.M. Khurram
smart move by SC. where can I see pricing?
Paul Shapiro
Can't get the link to work