Mikael Forsgren

Snap Art — Snap's augmented reality platform

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Snapchat is launching an augmented reality platform that allows people to pin art in specific locations so other users can see it. Arts can apply to have their art featured on the platform.

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Jack Dweck
Instead of awkwardly holding up your phone, imagine experiencing this through AR glasses...
Romain
@jackdweck @kevinbryantlou it's not an if but a when ;)
Ryan Hoover
Natural extension of Snapchat lenses and makes the acquisition of Zenly more strategically obvious. This has similar aspects to SuperPaint and an upcoming app, Neon, by @david_urbina. Can't wait for Spectacles v2. 😎
Jonathan Howard
This could be what finally takes AR art mainstream-popular! I hope they don't announce all the locations in advance. Time for an eastAR egg hunt!
Jonathan Howard
@staringispolite hm… ok so it appears they have some work to do 😄 https://twitter.com/fitztepper/s...
Niv Dror
"Snapchat plans to launch a new augmented reality art platform featuring pop artist Jeff Koons and others. It will allow art to be pinned to specific locations in augmented reality so users can see it when they hold up their phones in the right spot." More on TechCrunch: https://techcrunch.com/2017/10/0... This looks cool.
CheneyTsai
Neat concept! The fascinating part isn't the "look at object overlaid over physical world" but rather the concept of anchoring digital information to some physical place. We'll need these kinds of platforms to define the medium, but I'd love to see some adaptation of web technology to tie digital content (URLs?) to physical locations (GPS? Beacons?) and have that exist in some openly crawlable form. You can then view that content in Snapchat, but your Siri voice-enabled assistant also knows when you're walking by that there's something anchored there and tell you more about it. As a creator, I wouldn't have to worry about integrating 5-15 emerging AR platforms, and rather allow competition further up the stack. Before that, we all have to compete at the platform stack first to really nail the medium.
Sebastian Orozco
When is Instagram going to copy this?
Dainis Kanopa
@sebastiangodel when you asked this question, it was copied!
Jóhann Hannesson
Art is a great beachhead into becoming the defacto platform for Augmented attractions, I can see a lot of tourist sites being interested in sponsoring, creating, but also regulating content that is hosted on Snapchat, but viewed on their property. A lot of interesting questions to run headfirst into.
braxton
I think this concept is interesting but also hilarious. The fact that people will be gathering around an area that has something only viewable by users of Snapchat will be confusing to outsiders. It will be a different kind of interaction among users but I am looking forward to the new feature.
Product Pearson
I like Jeff Koons. I don't like SnapChat.
Sarim Haq
Why do I feel sad after watching this? Maybe it's because instead of using their naked eyes to enjoy the sunshine and the bright blue sky and the lush green grass, I see a bunch of humans staring at their screens and getting mesmerized.
Kevin Lou

This is just part of Snaps' grand plan for AR/VR - I'm excited to see where this goes!

Pros:

It's a new and creative approach to social AR

Cons:

At least initially, it's only available to people that live in dense metro areas

Kevando
is my computer broke or does the video lack sound?
Daniel Sinclair
Very excited for this — seems non-coincidental that it is timed so closely to Oculus Connect, where Facebook will likely announce more Facebook Spaces products. Art is a quiet predictor and shared art instillations represent a broader trend of virtual spaces that blend with the real world. World Lenses were merely naturalizing AR, and Snapchat Art will drill-deeper into this paradigm by bridging art with the real world. This is where Spiegel and Snapchat exceeds. Snap might normalize virtual spaces before Facebook — excited to learn more about both. As Josh Constine points out, Snapchat Art may also become a new viral growth opportunity like Pokemon Go.
Ivan Stepan'kov
I think this implementation is too easy like for Snap)
Hayden Evans
@multique from an iOS perspective, this is literally ARKit + CoreLocation + a 3D model of an "art" piece. Someone could bang this out in a few hours.
RtepX
Snap ART is a prove Snapchat is getting AR right.
Lisa Marie Obrotka

Hopefully is fun, tasteful, and beautiful not dumb and a misuse of something new and authetic

Pros:

Different

Cons:

are they preapproved so the art is not terrible

Ish Baid
Awesome product launch, but still not sure how this going to help with Snap's growth problem. Seems like a fun feature, but I don't think it will be enough to put Snap's DAU above Instagrams. I think the angle here might be to tie this to brand sponsorships. I could see Coca-Cola or Walmart AR landmarks popping up around town in the coming months. The increased revenue will most definitely help the Snap's share price.
Natalia Kharchenko
Without real prectical application, like IKEA's concept for example, AR seesms to be a "one-day" stuff
Imrat Jn
Ive played with it just now and its great. Next level geofilters. People posting snaps of the art to snapmap soon - pulling other people to the same location. I can see the potential. Saw the piece in Toronto and in Central Park from the UK .... using some trickery
Даша Рощина

What i like about such products is that we don't need any special glasses, your smartphone is all you need.

Pros:

very similar to RV platform from Facebook, but still has some peculiarities

Cons:

needed some time to understand how it works