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Singular Marketing Analytics — Pull marketing spend into a single dashboard. No code.
Singular is a marketing analytics tool that collects ad spend, calculates ROI and shows performance across all your marketing initiatives. Organized data helps you stay aligned with your team on where to prioritize ad spend and quickly react to market shifts.
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@johnkoetsier - thanks, John! All SMBs are getting hit hard right now and marketing is generally the first thing that gets scaled back. We want to ensure strategic, data-driven marketing decisions don't take the back burner just because advertising spend may be cut. We're hoping some of these businesses can get greater insight into their ad spend and how to use it best during this time.
@simplychee - I'm so thankful you experience the value from our product and are enjoying your CSM :)
It's amazing to see the power of Singular unfold. As someone who has seen v0.01, I think no digital marketer can truly do their job without this platform.
@basez99 - I enjoy reminiscing how the need unfolded for marketers to collect accurate advertising spend in one place. It really speaks to the development of marketing, but there still are many marketers stuck in manually collecting ad spend and calculating ROI in spreadsheets. Hopefully we can help them optimize their time. I appreciate the support!
@jspuri - Hi Jaskaran, thanks for asking this. There's a couple different USPs depending on what products a customer uses. For our free offer to SMBs, Singular's commitment to customers is to pull their advertising spend from all marketing sources, keep it 100% accurate, so you'll never have a discrepancy with the original source, and you it won't require any code from the client's side. Once we have all the marketing data collected, customers can use our one-click data integrations to data warehouses, such as Amazon S3 and Redshift, and Snowflake to load their data to their own data warehouse without having to write a single line of code.
Other solutions that try to collect accurate advertising spend often times run into issues with organizing the data into a standardized view and keeping the data up-to-date when changes occur on the marketing source's side. In fact, we have a couple of customers who work with Neustar for multi-touch attribution modeling (MTA), but haven't been unsuccessful at getting accurate spend data ingested until they used us as the data pipeline. I hope that helps describe some of the value and differentiators further for you.
Hi @haxorcize
I really loved the idea and it definitely fills a huge gap that exist in this industry!
Really looking forward to it's application, branding is dope!
Also, would love to feature it on my Instagram handle and would love to have on my Business Podcast as guest which will expose it to Indian masses!
Looking forward to your reply!
Please drop in your email address if interested!
Thanks
@porush_puri - Thanks for the feedback and interest, Porush! I'd love to connect you with our Managing Director in India, Mangesh Chaudhari, (mangesh@singular.net) to talk about the market.
Great product, it is such a pain to collect data from different campaigns and different platforms. What I like about Singular is that it puts all of the information I need in one dashboard in front of my eyes so I can make intelligent decisions and also have the systems recommendations to make my life easier.
@mohammad_wari - I love to hear that Singular is meeting your needs and has made life easier! That's exactly what we set-out to do!
@yael_reisfeld_ildis - I'm glad we could help you get some quick insights! It's so crucial during this time to be able to action quickly and know where to allocate marketing spends.
Great product and a wonderful team who always meets our needs! Would highly recommend :)
@brett_jones1 - Hi Brett, I really appreciate the support and letting our customer success and support teams know how much you appreciate them! We owe a lot of clients's successes to their hard work and dedication.
@alvinkim - I'm grateful for the teams and individuals that support us doing this, and am hoping some businesses really benefit.
As a digital marketing in a former life, Singular is a really awesome tool. It's super easy to collect marketing analytics and analyze that data for actionable next steps!
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