Artem Konovalov 💎

Shorty - Like Cursor But For Marketing

Automate Your Distribution. Create viral TikTok and Reels for your product with our AI Avatars and Hooks. Enter product link or description → get 300+ viral videos at once. Our iOS app is dedicated to founders, indie hackers, business owners, and more.

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Artem Konovalov 💎

Hey everyone 👋


🚀 I am very excited to share our new project!

First, some context: we recently built @Spellar AI and @Subtitly – solid products with great quality and good metrics, but...

Like many founders, we faced the classic distribution challenges:
• Struggled to find good ad targeting specialists
• Social media? Time-consuming with low ROI
• Community building? Great but slow (2k active members took forever)

Then @rustem_kzk1 dropped some wisdom:

We make apps fast.
Usually in 6 days.
They make money.
Let's make something cool.

Key points: idea, onboarding, @adapty magic.
If purchases are consistent, focus on improving the product itself.


While promoting other products through TikTok creators, we noticed some patterns:
• They're expensive 💸
• Miss deadlines ⏰
• Deliver inconsistent quality
• Hard to find reliable ones
• They need work-life balance 💅

Initially thought: "Let's build an Upwork for TikTokers."
But wait... it's 2025! Why not leverage AI?!

📊 From our experience, high conversion comes from:
• As I call it Escort-style content
Success stories
Relatable content
Quality hooks with eye-catching text overlays

Also, amount of posting is crucial – lost count of our accounts on platforms. Imagine – each account needs 2-3 daily videos.

🤖 So here's what we're building: Imagine 300+ AI avatars ready to represent your product 24/7, generating hundreds of videos in minutes without production!

Cheers 🥂

Ilia Ovchinnikov

Working on the product was insanely buzzing, it's a unique product to boost ANY business 🚀 Enjoy it👀

Mikhail Mishin

I congratulate our entire team on an excellent product and hope for immediate success!

Stain Lu

@rustem_kzk1  @adapty  @mattisssa just tried Shorty and it's a game-changer for creating viral content! feels like a much smarter version of Heygen (and wayyy more affordable lol) with those AI avatars that actually look real. i've been struggling to convert our product demos into tiktok-friendly formats and this solves everything in literally minutes!

the templates are super practical - especially love the testimonial ones that don't look fake like most AI stuff. our marketing team was spending thousands on UGC creators each month and now we can just... not? (⌒▽⌒)

already made 3 videos for our saas product and they look professional enough to post immediately. no more waiting weeks for influencers who ghost us halfway through projects!

congrats to the team on this launch! you've saved my marketing budget and probably my sanity too haha

Pranay

This is such a cool concept @mattisssa @ilia_ovchinnikov @toomish_99 @rustem_kzk1 !

I am no content creator, but the idea of having 300+ avatars making videos 24x7 is insane. What I am curious about is this:

  1. Can the users edit the generated videos in your app, or do they need to use a different app for that?

  2. Are the avatars customizable? Let's say I find an avatar that I really like and want to customize it a little bit to add a brand image. Can I also add my own voice?

Artem Konovalov 💎

Can the users edit the generated videos in your app, or do they need to use a different app for that?

They cannot, but it's not needed actually to go viral


Are the avatars customizable? Let's say I find an avatar that I really like and want to customize it a little bit to add a brand image. Can I also add my own voice?

We have customization and personalized generation in beta at the moment. We will release it sooner 😉

Pranay

@mattisssa Awesome! Wishing you the best!

Nika

Interesting. Today I read a report from Buffer that people started watching longer videos in terms of Shorts (above 60 seconds). Does your tool take into account such findings? :)

Artem Konovalov 💎

@busmark_w_nika @toomish_99 can say more about it 👀

I agree, you’re right. The most important thing is to HOOK the viewer and hold their attention for at least 6 seconds, as this will increase retention on the social platform.

Artem Konovalov 💎

We tested many formats and videos with 60+ seconds duration could easily get you 1k+ views.
And the point that these videos were generated for less then a second

Mikhail Mishin
@busmark_w_nika Yeah, you’re right. Long-form videos are definitely getting more popular. But when you’re just starting out—with zero views, zero followers, and zero content—it’s insanely hard to create a high-quality, long video that actually holds attention till the end. That’s why, in the beginning, short-form content is the key. It helps boost retention and get people to actually watch. And that’s exactly where our app comes in—it’s perfect for beginners launching their Instagram or TikTok from scratch. Of course, as our users grow, we’ll grow with them. We’re already planning to refine our AI to generate longer, high-retention videos just as easily.
Nika

That's a valid answer and quite true. With Shorts, you can try it out and test it to create good-performing content. I cannot wait to see more upcoming options. Good luck! :)

Desmond

Game-changer for bootstrapped founders! 🚀 Love how it auto-generates 300+ video variations. Does it auto-generate voiceovers in multiple languages?

Desmond

Do you have a website? I think it's more convenient to handle things on PC than over the phone.

Artem Konovalov 💎

@desmond_ren1 Hey! We're planning to add this feature soon, yes 😉
As well as generating AI avatars / visual hooks personalized for user's product.

Artem Konovalov 💎

@desmond_ren1 We are still considering this.

Initially, we aimed to target creators primarily working from their phones and to address our own challenge of creating videos on mobile devices. However, we then realized that we could expand our vision and create a comprehensive marketing environment.

Therefore, having a web presence is essential for these types of products.

Garri Gabrelian 👾

Shorty has completely transformed how we create Shorts and Stories for Youtube and Telegram!
Instead of spending thousands on production, we now generate professional, high-converting videos in minutes. The AI avatars are incredibly lifelike, and the one-click templates make everything effortless. And it saves a lot of hours for us

Artem Konovalov 💎

@garrigabrel thank you!

Mikhail Mishin
@garrigabrel thanks so much!
Ilia Ovchinnikov

@garrigabrel Thank you, I wish you the best experience with us✨

Artem

🎉 Congrats to the Shorty team on the launch! 🔥

I’m blown away by the simplicity and elegance of your solution — turning long links into memorable short URLs in just a few clicks is genius!

💡 Love that you’ve added customization and click analytics — perfect for those who value efficiency and attention to detail.

The interface is sleek and intuitive, and the speed is seriously impressive. Shorty is definitely going to be a must-have tool for so many! 🚀

Wishing you a skyrocketing journey to the top of Product Hunt and beyond! Keep the awesome features coming! 👏

Ilia Ovchinnikov

@integrationa Thank you mate! 🚀

Ilia Ovchinnikov

The best app on the market, for anyone thinking of launching a product/app 👨‍💻

The road from 0 users to ♾️ through one app, where and who else has done this before?

Jun Shen

This boosts content creation like magic! 👍

Artem Konovalov 💎

@shenjun we hope it does for everyone!

Ilia Ovchinnikov

@shenjun Enjoyed it! 🙏

Ajay Sahoo

Growing content and keeping it viral is consistent posting with new ideas and i am amazed to see automation to distribute content can be done through this product. All the best for the launch.

Artem Konovalov 💎

@ajay27324 Thanks so much for the kind words and support for our Product Hunt launch! What types of content are you most excited to share and grow with Shorty?


Ilia Ovchinnikov

@ajay27324  Thank you! 🤩

Maria Anosova 🔥

Very interesting. All the Best🎉

Artem Konovalov 💎

@maria_anosova thank you very much 🙏

Artem Konovalov 💎

@maria_anosova have you tried the app? I think I had to include your service into the pitch in video 😁

Ilia Ovchinnikov

@maria_anosova Thank you, Maria! 👨‍💻✨

Stain Lu

just tried Shorty and it's a game-changer for creating viral content! feels like a much smarter version of Heygen (and wayyy more affordable lol) with those AI avatars that actually look real. i've been struggling to convert our product demos into tiktok-friendly formats and this solves everything in literally minutes!

the templates are super practical - especially love the testimonial ones that don't look fake like most AI stuff. our marketing team was spending thousands on UGC creators each month and now we can just... not? (⌒▽⌒)

already made 3 videos for our saas product and they look professional enough to post immediately. no more waiting weeks for influencers who ghost us halfway through projects!

congrats to the team on this launch! you've saved my marketing budget and probably my sanity too haha

Artem Konovalov 💎

@stainlu Thank you so much for the incredible review! We're thrilled to hear Shorty is saving you time and money while helping create engaging content. What types of videos are you most excited to make next with Shorty?


Ilia Ovchinnikov

@stainlu Thank you for your detailed feedback 🔥

Will Woo

This sounds amazing! Excited to see how AI can revolutionize content creation and tackle those distribution challenges. Can't wait to see the 300+ AI avatars in action!

Ilia Ovchinnikov

@will_woo I'm glad you enjoyed it! 🚀

Rehan Ali

Congrats, it's a great idea. How are you handling the false positives?

Artem Konovalov 💎

@mrehanali thanks! We haven't had any false positives so far.

Ilia Ovchinnikov

@mrehanali Thank you! 🤩

Michael Vavilov

Is it for Ipad only? Congrats on the launch!

Artem Konovalov 💎

@michael_vavilov nope, it's iOS based actually. I think when you go to App Store from you desktop you got to the iPad version 🙈

Artem Konovalov 💎

@michael_vavilov check the product video 😬😉

Natella Nuralieva
Congratulations! Seems to be a must have for marketing in social media
Artem Konovalov 💎

@natella_nuralieva thanks a lot 🙏

Ilia Ovchinnikov

@natella_nuralieva Try it and I hope to see your company as a unicorn 🦄

Stas Baleskov

Hey guys. Glad to hear you again. Looks like you’ve done great changes from your previous launch. Congrats 🙌

Artem Konovalov 💎

@stas_baleskov Thank you, it's entirely new project tho 😁

Ilia Ovchinnikov

@stas_baleskov In the team we often discuss how many teams we can help, it's very motivating!🚀

Alexandr

It's an interesting product

Ilia Ovchinnikov

@alexanderbaidakov Enjoyed it! 🪄

Lukas Ehlers

Sounds promising, I will definitely give it a try!

Artem Konovalov 💎

@fragtex_eth let us know how it goes!

Ilia Ovchinnikov

@fragtex_eth Thank you, enjoyed it! 🪄

Joshua Lynch
Launching soon!

This could be game changing for startups like ours that have limited marketing resources. Nice work!

Artem Konovalov 💎

@joshua_lynch Indeed! Thanks 🙏

Ilia Ovchinnikov

@joshua_lynch Thank you the more different videos you make the more people will learn about your product🤫🪄

Mary Pluzhnik

Will try! Are the avatars as realistic as HeyGen's?

Artem Konovalov 💎

@snxzy they're better, try them out and let us know what you think 🙌

Ilia Ovchinnikov

@snxzy And what else is in the future, ooh... 🤭 Enjoyed it!