@esthercrawford thanks Esther - everyone on our team is big fans of what you're building as well. #longliveEstherbot Scaling over messaging is one of the more challenging platforms (as it's not inherently social) but being in the space for the past 6 years has helped in how we think about creating a shareable UX. Our biggest learning has been that the more personal you can make the experience - the more likely people are to get their friends to try it. And that doesn't just mean Machine Learning or enhanced recommendations -- but creating copy and using visuals in a way that makes it feel like you're interacting with a friend.