In our ever-growing-Snapchat world, living through a lens, AR will be everywhere.
From the announcement
Shazam’s new platform can bring any marketing materials to life—products, packaging, POS, advertising, events and more—just by utilizing the app to scan unique “Shazam Codes.” The codes are capable of delivering AR experiences including 3D animations, product visualizations, mini-games and 360-degree videos.Coverage from Business Insider
With this launch, AR advertisements are finally going mainstream. Snapchat will also be bringing this type of feature to their platform (Example: https://twitter.com/MosheIsaacia...)
I can't wait to see what kind of creative campaigns stem from this feature
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