🚀 Launching on Product Hunt? TWISM email takeovers = instant visibility to 85K+ social media pros
Hey builders and hunters!
If you're launching a tool for social media marketers, content creators, or digital marketing teams, I've got something that could make your Product Hunt launch day exponentially more successful.
The challenge: You spend months building a product, but on launch day, you're essentially shouting into the void, hoping the right people notice.
The solution: This Week in Social Media (TWISM) reaches 85,000+ social media professionals who are actively looking for new tools and solutions.
Why TWISM works for PH launches:
Audience alignment - 85% US-based social media managers, creators, and marketing professionals
Engaged readership - 55% open rate, 1% CTR
Launch day timing - Email takeovers sent the day of your launch for maximum impact
Pre-launch warm-up (optional) - Multiple primary ad placements leading up to launch to build awareness
Recent success stories: Companies like Agorapulse have utilized TWISM to reach our audience because they recognize that these are the exact individuals who need their solutions.
The strategy that works:
2-3 weeks before launch: Primary ads to introduce your product and build anticipation
Launch day: Dedicated email takeover with exclusive PH discount/bonus
Post-launch: Spotlight ads to maintain momentum
What makes this especially powerful for PH: Our audience lives and breathes social media marketing tools. They're early adopters who love discovering new solutions and aren't afraid to try (and share) new products.
Email takeover package: $750 for 50K+ guaranteed impressions across both our newsletter on beehiiv and Substack, plus our social media accounts. Perfect for detailed product launches, case studies, or exclusive launch day offers.
Anyone here planning a launch for a social media or marketing tool? Would love to chat about how TWISM could amplify your Product Hunt day 🚀
Check out our rates and examples: passionfroot.me/twism
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